How Advertisers Can Capture The Stay-At-Home Audience
Author, Rico Chan In this uncertain world, most of us are practising social distancing and coping with lockdowns. In Southeast Asia, Malaysians and Filipinos cannot leave their homes, while Singaporeans…
6 Startups And SMEs That Take Care Of Their Employees Amidst The Coronavirus Crisis
This year, Labor Day doesn’t seem like a cause for celebration. Due to the coronavirus, one of the biggest drawbacks faced by the working force has a lot to do…
Marketing In Asia Mahu Jadi Platform Rujukan Untuk Idea Pemasaran Dalam Bahasa Melayu
Di Malaysia, lebih mudah untuk mendapatkan idea-idea pemasaran dalam Bahasa Inggeris berbanding Bahasa Malaysia. Dan apabila seseorang itu mencari bahan-bahan pemasaran untuk dibuat rujukan dalam Bahasa Melayu pula, kebanyakan portal-portal…
Bridging The Network Gap In A Time Of Crisis, And Beyond
Data from LinkedIn Opportunity Index 2020 revealed that while the majority of Malaysians see the importance of having the right connections, nearly two in five believe their networks are inadequate.…
The Walt Disney Company Brings Hotstar To Migrant Workers In Singapore To Help Them Cope With The Coronavirus Situation
To offer South Asian migrant workers residing in Singapore moments of respite during this uncertain and difficult time, The Walt Disney Company (through its subsidiary Novi) is working with the…
Ensemble & PETRONAS Spread Digital Positivity Through #WeWishYouWell
Ensemble Worldwide, and PETRONAS have released a television commercial, digital video and social campaign in conjunction with PETRONAS’ #WeWishYouWell umbrella campaign that launched at the start of the Movement Control…
Coronavirus Disruption: 10 Ways Brands Can Succeed In eCommerce (APAC)
Reprise, the performance marketing unit of IPG Mediabrands, has published a special report unpacking the ways in which the surge in eCommerce and changing consumer behaviour are likely to reshape…
A Study By Wisesight: COVID19 MCO Impact On Malaysians Week 6
The third phase of MCO saw an increase in green zones, signifying a positive outlook for Malaysia. Despite the further extension of MCO, Netizens are hopeful for life and outdoor…
5 Tips Mempertingkatkan Lagi Strategi Komunikasi Anda Semasa Krisis COVID-19
Ketahahanan kepimpinan perniagaan, jenama ataupun syarikat kita benar-benar diuji di saat berlakunya krisis seperti ini Penularan wabak COVID-19 telah membawa cabaran yang baharu kepada semua pihak. Ekoran daripada lanjutan Perintah…
Digital Bayanihan In The Time Of COVID-19 Crisis
Marami ang magbabago at iyon ang magiging ânew normalâ para sa ating lahat Sa gitna ng nangyayaring COVID19 pandemic crisis na ito, kitang-kita at damang dama pa rin natin ang…
Lenovo SmarterEd Platform Matches Learners With Volunteer Teachers
Lenovo, the global technology leader, has launched the SmarterEd education platform in collaboration with eVidyaloka, a not-for-profit organisation that focuses on transforming the educational landscape of India. This new, free…
Malaysian Advertising Start-Up Gives Away RM3.1 mil Free Out-of-Home Advertising Fund for SMEs
Location-based media specialist agency Pí Interactive and its low-cost SME advertising subsidiary BRANDLAH, has launched an advertising fund to offer support to Malaysian SMEs most severely affected by the Covid-19…
ZALORA Names Jo Bjordal As New Chief Marketing Officer
Online fashion retailer ZALORA has announced the appointment of Jo Bjordal as Chief Marketing Officer. Jo will lead a team of over 100 people, overseeing the full marketing operations of…
Jawab Kebutuhan Usaha Online Di Masa Pandemi
Selama masa pandemi Covid-19, industri travel dan tourism menjadi salah satu sektor yang merasakan dampak paling signifikan. Jumlah permintaan industri travel global turun hingga 90%. Meski di tengah dampak tersebut,…
100 Most Inspirational Linkedin Icons In Malaysia You Should Follow In 2020
Game changer. Passionate. Leader. Bold. You name it. They are no celebrities, yet they are inspirational and are always sharing great pieces of advice. They are neither Twitfamous nor Instafamous…
