80% Of Social Media Users In Asia Who Follow Influencers Are Likely To Purchase Products Recommended By The Influencers
Social influencers are increasingly impacting audience purchasing behaviours. To better understand how brands can maximise their advertising strategies through social media, Nielsen has released new insights across Asia based on…
Edelman Has Appointed Melvin Goo As Its New Chief Operating Officer
Edelman Indonesia has announced the appointment of Melvin Goo as Chief Operating Officer. Before working in Edelman, Melvin was the Marketing Director at Tech start-up Cashbac. Melvin has 16 years…
Personalized content Is the experience: 3 critical capabilities for scaling content in the digital economy
By Simon Dale, Managing Director Southeast Asia (SEA) and Korea, Adobe The last several years saw brands accelerating their move to digital so they could maintain, strengthen, and forge new…
Citibank Partners Yahoo To Enhance Public Literacy On Personal Finance
Yahoo and Citibank have teamed up to launch Life and Money, a dedicated personal finance hub geared towards diverse audiences, providing fresh perspectives on money and equipping them for their…
The Anatomy Of A High-Converting Landing Page
Every business owner in their right mind will only drive paid ad traffic to a landing page instead of a website. We already know that landing pages are built for…
How SanKash Fulfilled The Dream Of Hafiz To Visit Haji Ali
Hafiz – who prefers to be identified by his first name only – works at the TATA Croma Store in Goa as a Category Expert Department Manager. He resides in…
Spinny’s Go Far Campaign Celebrates The Spirit To Dream Big And Make Things Happen
'Sachin’s first car’ recreated by Spinny, Sachin talks about his big memories with the small car in a candid conversation with Gaurav Kapur Spinny, a full-stack used car buying and…
Manulife Appoints HyounJoo Choe As Chief Customer Officer For Hong Kong And Macau To Spearhead Customer Experience And Centricity
Manulife Hong Kong today announced the appointment of HyounJoo Choe as Chief Customer Officer, Hong Kong and Macau. As a member of the senior management team, Ms Choe will lead…
Clinical Trials Startup HealthMatch Lands $10 Million Series C
Clinical trials access startup HealthMatch has raised $10 million in Series C. The round was driven by the organization's unique supporter, Legends Adventures. Paul Bassat's Square Stake Capital drove a…
Proptech Startup Helps Users Check Property Records Within Seconds
Around 67% of all legal disputes in India manage land-related questions. One of the fundamental purposes behind these battles is that land possession here has to a great extent been…
Yulu Raises $82 Million In Series B Funding Round Led By Magna
Shared versatility startup Yulu has raised $82 million (Rs 653 crore) in a Series B subsidizing round drove by portability innovation organization Magna Worldwide Inc. With this round of financing,…
AVIA Releases OTT Study In Singapore At Its First OTT Upfront Showcase Presenting Premium Content At Its Best
The Asia Video Industry Association (AVIA) has released a new research study entitled Premium OTT - Building its Rightful Place in the Digital Market, to understand the usage of different…
Closeup Partners With PUBG In The Name Of Love
Closeup, an oral brand of Unilever, has championed closeness for over 50 years. The brand inspires people to turn mutual attraction into action, free from self-doubt and judgement of others.…
Globe’s #ConsistentSaLIfe campaign hits over 50.5M netizens, amasses 12.5 million views
There are many things that people prefer to be consistent, and reliable connectivity is on top of the list. Delightful experiences with Globe are what netizens shared through its new…
aCommerce Launches Price Intelligence For Real-Time Competitor Product Price Tracking
Price Intelligence, a new EcommerceIQ price tracking and monitoring tool, will help your brand stay on top of market prices, and find the right balance between profitability and scale. If…
