Market Masters: The Metaverse - Virtual Reality and Augmented Reality
The Metaverse is a virtual world where all of us can create and share content, communicate with others online in real-time, play games or participate in educational experiences that are…
Market Masters: SaaS Marketing Is more Difficult Than It Appears To Be?
SaaS marketing has become a popular topic that many SaaS businesses are using to increase their value. It's a good idea to try and use SaaS marketing because it can…
MIA Research Report - Five Marketing Moves That Startups Must Not Miss
Marketing in Asia - Research: Missing out on the proper marketing moves can cost a startup its future in terms of growth, potential customers, and ROI. Every startup markets its…
FinTech Startup Acquisitions In The Past Year
In the FinTech industry, 2021 has been a rising year for mergers and acquisitions (M&As). The Financial sector, which rose to prominence on the promise of competitive disruption, has progressed…
ADK Acquires India’s Rage Communications
Japanese agency, ADK, has acquired Rage Communications, an independent agency that specializes in digital experience design and eCommerce solutions. The partnership, which will see Rage rebranded as ADK Rage will…
Samsung Ads India Announced Four Appointment
Four new positions have been announced by Samsung Ads India. Mitul Sanghani has been named head of operations, and Vikram Chande has been named head of sales and agency development.…
Uniquecorn Strategies Bags Slew Of New Clients
Uniquecorn Strategies, public relations (PR) agency, has added on a number of new clients from the start-ups' space in Southeast Asia and Europe. Uniquecorn Strategies has been appointed as the retained agency to…
Financial Independence & Financial Literacy Is To Key To Address Gender Gap: Shriti Pandey, Founder, Strawcture Eco
This International Women’s Day, Marketing In Asia has come forward to understand from the Women of Today who have gone through struggles, broken all the shackles, and are now in…
Making Our Education System More Gender-Sensitive Can Bridge The Gender Equality Issues: Prashant Sawant, Co-founder, Catalyst Wealth.
This International Women’s Day, Marketing In Asia has come forward to understand from not only the Women of Today who have gone through struggles, broken all the shackles, and are…
Breaking Bias On Leadership Capabilities & Business Acumen Of Women Leaders Is Necessary: Garima Pant Group HR Director, Mullen Lowe Lintas Group
Please share your successful journey of becoming an Entrepreneur/Leader and the challenges you faced to be one. My journey isn’t a story of struggles but one of a great…
A closer look is needed at the gender norms reinforced culturally and institutionally: Vanitha Ponnarasi, Senior Director of Engineering, BuildASign, Cimpress
This International Women’s Day, Marketing In Asia has come forward to understand from the Women of Today who have gone through struggles, broken all the shackles, and are now in…
Women’s Day Campaigns That Left Us Breathless
Mothers, sisters, wives and daughters. The ones who nurture our bodies and minds. They give them every last drop of love to others without asking for anything in return. They…
Marketing Religion: Marketing And Islamic Point Of View
People generally underestimate the Islamic point of view when marketing and it can result in a lack of understanding of how to succeed. The Islamic marketing mix is a way…
Get To Know Ranukka Singham, Founder Of Image Revamp
Having developed more than 8,000 professionals throughout her 10-year career, which includes personal image transformations for personalities of various levels, Ranukka Singham especially focuses on the healthcare industry. Her keen…
Fintech Startup Perfios Turns Unicorn; Raises $68M From Bessemer Venture Partners, Warburg Pincus
Bengaluru-headquartered Perfios Software Solutions on Monday said it raised around $68 million (Rs 525 crore according to current exchange rates) from returning investors Bessemer Venture Partners and Warburg Pincus as…