MyCONECT launches their mobile app-based guest and staff solutions platform in April and targets 50 hotel properties across the world
South Korean hospitality tech company, MyCONECT launched their app on April 1. The MyCONECT Platform is a mobile App-based guest and staff solutions platform designed to be a 360-degree guest-centric…
CleverTap Launches Scribe, An OpenAI Integrated Content Creation Assistant
CleverTap, the World’s #1 retention cloud, today announced the integration of OpenAI with the CleverTap platform and launched its AI-generated content creator Scribe. The AI content feature can generate campaign creatives, analyze emotions,…
Tropicana Grandhill’s TwinPines Serviced Suites Achieves 90% Take-Up for Tower A
Tropicana Grandhill, the 112-acre masterplan by Tropicana Corporation Berhad, has achieved a strong take-up for the first phase of its residential offering, the TwinPines Serviced Suites at Genting Highlands. The…
Serving Connection on a Plate: Are Asia’s Communal Dining Trends Solving the Loneliness Crisis or Masking It?
In today's fast-paced and increasingly disconnected world, the loneliness crisis has emerged as a pervasive and pressing issue. As feelings of isolation and disconnection continue to rise, people are seeking…
Job & Income Stability Concerns Rise Among Malaysian Workers Amidst Economic Uncertainty
In Malaysia, as the softening economy is laden with global-wide business restructuring, increasing operating costs, and high-interest rates, employees are expressing their concerns about their financial and job stability. Randstad,…
The Momfluencer Dilemma: A Blessing and a Curse for Modern Mothers on Social Media
In recent years, the rise of social media has given birth to a new breed of influencers: the 'momfluencers.' These maternal figures, who share parenting advice, lifestyle tips, and product…
“Dharohar Bharat Ki: A Journey Through India’s Rich Heritage and the Vision of PM Modi”
Introduction India is a country with a diverse and rich cultural heritage. "Aaj Tak and Doordarshan broadcasted a special two-part documentary titled 'Dharohar Bharat Ki - Punarutthan Ki Kahani', showcasing…
In Conversation With Sohil Kapadia- How Zero Cow Factory Raises $4 Million In Seed
Zero Cow Factory, an India-based biotechnology company that produces sustainable animal-free milk proteins and dairy products using bioengineered microbes and precision fermentation, has announced raising $4 million in a seed…
Love Yourself Boldly with Raga by Titan’s Latest Campaign featuring Alia Bhatt
Alia Bhatt is featured in the "Love Yourself Boldly" campaign by Raga by Titan. Recently, the women's watch company Raga by Titan unveiled its newest campaign, Love Yourself Boldly. Bollywood…
Swiggy’s Cricket Season Ads Are Back With ‘Match Day Mania’ Campaign
Swiggy, one of India's leading food delivery services, has launched a new multi-platform campaign called "Match Day Mania" for the ongoing cricket season. The campaign offers unparalleled convenience through quick…
K-Startup Grand Challenge 2023 Applications Open For Promising Startups
Marketing In Asia (MIA) is pleased to announce that the K-Startup Grand Challenge (KSGC) is now accepting applications for its 2023 program. The KSGC is a startup accelerator program that…
Maybelline New York India taps Gen Z icons Suhana Khan, Ananya Birla, and Eksha Subba as brand ambassadors
Maybelline New York India has selected new brand ambassadors in an attempt to reach out to the Gen Z demographic of consumers in India. These ambassadors will help promote the…
Alternatives to TikTok: How Businesses are Adapting to Bans
TikTok, a Chinese-owned social media platform, has rapidly gained popularity worldwide in the past few years, becoming the most downloaded app in 2022 for the third year in a row.…
Hitesh Shetty joins Shemaroo Entertainment as head of revenue for broadcast
Shemaroo Entertainment, an Indian content provider, has welcomed Hitesh Shetty as their new Head of Revenue for Broadcast. In this position, he is in charge of creating tactics to enhance…
Havas India Promotes Sangeeta Barde as CEO of Havas Life Sorento India
Havas India has recently announced the promotion of Sangeeta Barde to CEO of Havas Life Sorento India. This is a well-deserved step in her career and she will bring great…
