Distilleri Charges Ahead, Fostering Exciting Innovations for GPSS 2023: An Exclusive Conversation
At Marketing in Asia (M.I.A), we've had the exciting opportunity to personally engage with Distilleri, the masterminds behind the upcoming Grand Prix Season Singapore (GPSS) 2023 precinct parties. We delved…
Crisis In The Clouds: Malaysia Impounds Pak Airlines Jet Over Debt Dispute, Passengers Left High and Dry
A Pakistan International Airlines (PIA) Boeing 777 jet was detained in Kuala Lumpur on May 29, due to unresolved dues owed to a leasing company, AerCap Holdings NV. The unexpected…
Singapore’s Strategic Shift: New Visa Scheme to Attract Global AI and Alt-Protein Specialists
Singapore, renowned for its tech-savvy environment, has recently announced a forward-thinking visa program to foster foreign talent in cutting-edge sectors such as artificial intelligence, cybersecurity, and alternative proteins. The city-state…
PICO Bolsters VR Presence in Malaysia with Second Store Launch
PICO, a leading virtual reality (VR) company, has solidified its presence in Malaysia with the launch of its second store via authorized distributor Rainbow Distribution. Situated strategically in Queensbay Mall,…
Nespresso’s Vertuo Pop Launch: An Unforgettable 3D Street Adventure!
Nespresso has introduced its latest coffee sensation, the Vertuo Pop, by ingeniously transforming Singapore's cityscape with a grand 3D campaign, in partnership with Clear Channel Singapore. The campaign features an impressive larger-than-life…
Game Changer: SingHealth’s Websites Get a Makeover by Publicis Groupe’s Digitas and Razorfish
In a move poised to revolutionize patient experience, SingHealth has enlisted the expertise of Publicis Groupe’s Singaporean subsidiaries, Digitas and Razorfish, to overhaul its websites. The ambitious revamp endeavors to magnify SingHealth’s patient-centric digital…
Shakeup in the Retail Industry: Agnes Lung Moves from TamJai International to Uni-China Group as New CMO
Prominent marketing executive Agnes Lung has made a significant career move, leaving her position at TamJai International to join Uni-China(Business) Management (UCBM) as the new group chief marketing and digital officer. This…
Escape from Everyday Life: Join the Bird Paradise Journey in Mandai’s Innovative Campaign
Mandai Wildlife Reserve takes flight with its innovative 'Take off to Paradise' campaign for Bird Paradise, a remarkable 17-hectare wildlife park nestled within the Mandai Wildlife Reserve. Teaming up with…
Singapore’s Mercury Integrated Sets Foot in Malaysia: A Creative Collaboration with Colin Sim
Singapore-based Mercury Integrated, an agency that provides comprehensive marketing consultancy, event management, and influencer engagement, has announced its expansion into Malaysia. This strategic move is made possible through a partnership…
Open-Source OOH Audience Measurement Framework Unveiled by Regional Advertising Leaders, AAMS, and Moving Walls Group
The Outernet Marketing Innovation Group (OMIG), a regional industry initiative spearheaded by global ad-tech company Moving Walls and The Association of Advertising and Marketing Singapore (AAMS), proudly announces the release…
Climate Council Initiates Code for Sports and Arts Bodies to Break Ties with Fossil Fuel Sponsorships
The Climate Council, an environmental advocacy group, has initiated a revolutionary code for sports clubs and arts institutions. This voluntary code is designed to motivate these bodies to discontinue fossil…
PM Anwar: Malaysia Poised for Accelerated Growth and Domestic Investments
Malaysian Prime Minister, Anwar Ibrahim, recently showcased his government's commitment to promoting domestic growth by facilitating business operations and speeding up the implementation of government projects. Speaking with a diverse…
Dainik Bhaskar’s Strategic Alliance with Concept Powers Its Thrilling Mumbai Launch
In an exciting development, Dainik Bhaskar, a leading Indian newspaper, has successfully entered Mumbai's competitive media scene, choosing Concept Communication as its strategic partner. Launching in India's financial capital is…
Lemma Ushers in New Era with Ryan Pestano as Chief Product Office
Lemma, a pioneering omnichannel Supply Side Platform, is thrilled to announce Ryan Pestano as its new Chief Product Officer. A product leadership veteran with a solid track record in digital…
Rajkummar Rao Stars in Digital Films for Syska’s Energy-saving BLDC Fans
Prominent creative agency By Design has developed a captivating series of digital films for Syska's innovative BLDC Fans, featuring acclaimed actor Rajkummar Rao. The films emphasize the fans' ecological and…
