Coles has launched its annual Bravery Trust Appeal, with the support of some of Australia’s most renowned sporting heroes. The six-day fundraiser, which runs until Anzac Day, is aimed at providing financial assistance to veterans and their families who are struggling.
Among the high-profile ambassadors lending their support to the campaign are Australian Wheelchair Rugby League star Pete Arbuckle, Australian cricket legend Justin Langer, and decorated veteran and Bravery Trust chair, Lieutenant Colonel Garth Callender. The Richmond Football Club has also thrown its weight behind the cause.
Coles to Donate 50 Cents from the Sale of Every 12-Pack of Coles Bakery Biscuits and Cookies
As part of the campaign, Coles will donate 50 cents from the sale of it’s every 12-pack of bakery biscuits and cookies, including favourites such as Anzac Biscuits, Choc Chip Cookies, and Coconut Drops. The donations will be made for in-store and online purchases of the products.
Customers can also donate in-store at Coles checkouts. To kick off the campaign, Coles has already donated gift cards to Bravery Trust to help around 100 veterans and their families purchase emergency food and groceries.
Bravery Trust Provides Support to More than 6,000 Veterans and their Families
Bravery Trust is a charity that has been providing financial assistance to veterans and their families across Australia for the past decade. The organisation has supported over 6,000 veterans and their families by helping with medical fees, energy bills, rent, education costs, and food vouchers.
Lieutenant Colonel Garth Callender, the Chair of Bravery Trust, said that the funds raised from the Coles Bravery Trust Appeal would go a long way in helping Australia’s most at-risk veterans and their families. “Seventy per cent of veterans assisted by Bravery Trust have left the ADF due to a physical or mental illness, meaning their departure can be sudden and unplanned,” he said.
The charity also offers a special, veteran-specific financial counselling service to help veterans and their families rebuild their lives. Funds raised in this year’s Coles Bravery Trust Appeal will not only help individuals, but their families and communities as well.
Coles Group General Manager Corporate & Indigenous Affairs Sally Fielke said that Coles was honoured to raise funds for Bravery Trust and to provide them with gift cards for emergency food relief. She encouraged customers to support the cause by buying a Coles Bakery Anzac Biscuit or other Coles Bakery 12-pack cookies and biscuits this Anzac Day.
Australian Army veteran and Bravery Trust beneficiary Pete Arbuckle urged shoppers to support the appeal, saying that Bravery Trust was a vital charity that provided both financial assistance and moral support to veterans in need. “The Coles Bravery Trust Appeal is not just about raising funds, it is also about raising awareness of the great work of Bravery Trust and encouraging other veterans to reach out and seek help,” he said.