Future-Proofing Singapore’s Supply Chain: Key Strategies For Businesses
In the wake of the COVID-19 pandemic, Singapore has emerged as one of the better-off economies in Asia. However, the supply chain disruptions caused by the pandemic have not left…
Remote Work In Singapore: Trends & Statistics
Singapore is among the leading countries in the Asia Pacific region that are hiring remote workers, as per the State of Global Hiring Report by Deen Labs. The report also…
BrewDog’s Expansion into India’s Craft Beer Market
BrewDog, is one of the Iconic International Scottish craft beer brewery and pub chain and has been the pioneer in leading the craft beer revolution globally. With over 24 beers…
Google India Fires 453 Employees as Part of Company-Wide Layoffs
Alphabet Inc., the parent company of Google, announced last month that 12,000 employees, or 6% of its total headcount, would be let go as a cost-cutting measure. Also Read: Joel…
Mivi Launches Digital Campaign Highlighting the Importance of “Made in India” Brands
Leading Indian electronics manufacturer Mivi has started a digital campaign to emphasize the value of having a "Made in India" label rather than just an "Assembled in India" label. Saksham…
7 Strategies for Building Influencer Relationships
Prior to ten years ago, few marketers could have imagined using anyone other than an actual celebrity to promote their brand. Influencers, or people with large and devoted social media…
Mental Health and Wellness Platform United We Care Raises $1.5 Million in Seed Funding
Prominent investors such as Kunal Shah, founder and CEO of Cred and Freecharge, Pramod Bhasin, founder and CEO of Genpact, operating partner at Kedaara Capital, co-founder of Asha Impact, and…
Exclusive Partnership: Anzu and Livewire Bring Non-Intrusive In-Game Advertising Opportunities to APAC, Germany, and France
Anzu, the in-game advertising solution, and Livewire, the global gaming marketing company, have announced the extension of their partnership through a new multi-year deal. The partnership will exclusively help advertisers…
Mondelēz International Hands Over Content Production Remit to Publicis Groupe and WPP
Mondelēz International, the renowned global confectionery and snack maker, has handed over its content production remit to Publicis Groupe and WPP. The shift comes at the expense of S4 Capital,…
Jimmy Choo & Pretty Guardian Sailor Moon Collaboration: Bold Footwear & Accessories Inspired by Female Empowerment
Luxury fashion brand Jimmy Choo has teamed up with popular manga series Pretty Guardian Sailor Moon to create a capsule collection. The partnership celebrates the shared values of individuality, empowering…
Hyundai Motor India Launches “The Drive Within” Campaign to Honor Women’s Cricketers
"The Drive Within" campaign, Hyundai Motor India (HMI) renews its relationships with Indian women's cricketers Smriti Mandhana, Shafali Verma, and Jemimah Rodrigues and welcomes Yastika Bhatia and Renuka Singh Thakur.…
Siew Ting Foo Promoted To Global Head Of Brand Insights At HP
Siew Ting Foo, former chief marketing officer of Greater Asia at HP Singapore, has been promoted to global head of brand insights at the company. With an established voice in…
Best Marketing Strategy to Promote a Local Business
Local marketing is defined as marketing techniques and strategies that aim to attract clients locally, typically within a 50-mile radius of a business. It can include conventional offline marketing or…
RBI Grants 32 in-Principle Authorizations to Payment Aggregators
The RBI has told 32 payment aggregators that they can work as online payment aggregators "in principle." According to a press release from the central bank, the RBI has in…
Quiet Ride: The Latest Feature from Grab For Peaceful Commutes
Ride-hailing giant, Grab, has recently launched a new feature called "Quiet Ride" that provides a peaceful and comfortable ride for commuters who prefer minimal conversation during their journeys. This new…
