Star Power vs. Performance: The Intriguing Dynamics of IPL Player Endorsements
In the realm of the Indian Premier League (IPL), it would be logical to assume that players who excel on the field would be more likely to secure lucrative endorsements.…
Baskin Robbins Launches New Product Categories and Flavors for Summer 2023
The well-known ice cream company Baskin Robbins recently disclosed the introduction of new product categories and flavours for India's upcoming summer season. The brand is well-known for its creative ice…
Sustainable Advertising in India: Responding to Climate Change Trends
India is one of the most vulnerable countries to climate change, and its effects have become increasingly visible in recent years. The country has experienced extreme weather events such as…
Future of Wellness E-Commerce Market in India
The perception towards wellness has changed drastically with a change of people’s mindset in today’s world. Never in human history was wellness such a sought after outcome by such a…
How These 5 Chai Startups Are Revolutionizing India’s Tea Culture
India has always been known for its love for chai, and with the emergence of new chai startups, the market has grown even more competitive. These innovative businesses have successfully…
Temasek Acquires Additional Stake in India’s Manipal Health Enterprises
Singapore's Temasek sovereign wealth fund announced on Monday that it would buy another 41% of Manipal Health Enterprises from investors like private equity firm TPG and the National Investment and…
Jio to Enhance National Cloud Services in India in Partnership with NIC
The National Informatics Centre (NIC) chose Reliance Industries Group to set up its national cloud services at the National Data Centre in Delhi, Pune, and Bhubaneswar. The NIC is the…
How Will Accenture’s Restructuring Impact the Indian IT Industry?
Accenture Plc, a world-renowned IT services company, has confirmed that they will be laying off 19,000 staff and reducing their expected revenue & profit due to the current economic situation…
“Create Real Magic”: Coca-Cola partners with OpenAI to transform digital artwork with AI tools
Coca-Cola has teamed up with consulting firm Bain & Company and artificial intelligence (AI) research institute OpenAI to launch a new platform called "Create Real Magic". This platform allows digital…
Cognizant and Microsoft Team up to bring Cloud-Based Healthcare Technology Solutions
It was announced that Cognizant and Microsoft will continue to work together in the healthcare industry. Cognizant is a provider of technology consulting and support services. The businesses will work…
actyv.ai Elevates Four Executive Leaders to Co-Founder Positions
actyv.ai is a Singapore-based startup that makes enterprise SaaS with integrated B2B BNPL and insurance solutions. Four members of its executive leadership team have been made co-founders. The four people…
Reliance General Insurance Launches “Sweet Nothings” Campaign to Raise Diabetes Awareness
In India, diabetes has spread like wildfire and now affects millions of people. One of the top private general insurance companies in India, Reliance General Insurance, has started a quirky…
Titan Eye+ Launches ‘Accha Hua’ Campaign Featuring Five Value Proposition Stories
Introduction Titan Eye+'s new advertising campaign, called Acha Hua, is made up of five different 10-second films. The Ogilvy-designed campaign plays off the proverb "whatever happens, happens for good," by…
Reliance Ventures into Dairy Industry: Industry Veteran R S Sodhi Joins to Boost FMCG Growth
RRVL, a part of Reliance Industries, has recently pulled in R S Sodhi - a veteran leader in the dairy industry and former MD at Gujarat Cooperative Milk Marketing Federation…
SHEIN X Design Summit Empowers Aspiring Designers To Build Their Brands
The first-ever SHEIN X Design Summit was held at City Market Social House in Los Angeles, California, by SHEIN, a leading international online retailer of apparel, accessories, and lifestyle goods.…
