Building a Successful Business with Sustainability at its Core: The Patagonia Story
As the world increasingly looks towards sustainable practices and responsible business models, Patagonia stands out as a beacon of hope. The company, led by CEO Yvon Chouinard, has built its…
WhatsApp Under the Lens: A Deep Dive into the Recent International Calls Scam
An international calls scam on WhatsApp has ensnared thousands of Indian users, leading IT Minister Rajeev Chandrasekhar to issue a stern notice to Meta, WhatsApp's parent company. The notice stresses…
Embracing Motherhood’s Evolution: The Moms Co.’s New Campaign
The Moms Co., a leading personal care direct-to-consumer brand, has unveiled its new campaign, "For Every Mom, Through Every Change." The initiative recognizes and celebrates the transformative journey of motherhood…
Furlenco’s ‘Home Sapiens’ Campaign: Transforming Urban Living in India
Furlenco, India's premier furniture and lifestyle brand, launched its innovative 'Home Sapiens' campaign today, aiming to underscore the transformative power of quality furniture in creating the perfect, personalized home. The…
Puma India’s Leadership Transition: Karthik Balagopalan to Succeed Abhishek Ganguly
Puma India has announced a significant change in its leadership lineup. Managing Director Abhishek Ganguly, who has been steering the company since 2014, will be stepping down from his role,…
Fostering Connections & Celebrating Individuality: TATA Starbucks’ Heartwarming #ItStartsWithYourName Campaign
TATA Starbucks emphasizes the value of personal connections and inclusivity through its latest campaign, #ItStartsWithYourName. Orchestrated by Edelman India, the campaign puts forth the company's philosophy of putting people first…
Pidilite’s Digital Leap: Genie Platform Tops 1000+ Crore Sales, Aiming for Global Expansion
On May 11th, 2023, Pidilite Industries, a leading name in construction and specialty chemicals, proudly announced that its online B2B dealer platform, Genie, has crossed a notable milestone of over…
Suniel Shetty’s Zero-Commission Venture WAAYU Disrupt the Food Delivery Giants
In a bid to challenge the stronghold of Swiggy and Zomato, Suniel Shetty-backed WAAYU enters the Indian food delivery market. This novel platform differentiates itself with a zero-commission model, aiming…
Magicpin: The Unseen Force Behind ONDC’s Surge in Retail Transactions
Magicpin, an e-commerce startup based in Gurugram, has recently emerged as a significant player on the Open Network for Digital Commerce (ONDC), driving a staggering 90% of the platform's retail…
Starbucks’ Bold Ad Stand: A Stir in the Cup of Transgender Acceptance
In a recent bold move, Starbucks has launched an advertisement campaign designed to foster understanding and acceptance of transgender individuals. The ad, showcasing a touching story of a transgender woman…
Tracxn Report: Funding Slump in Global Mom & Baby Care Space Amid Pandemic-Driven Innovation
Ahead of International Mother's Day, Tracxn, a worldwide SaaS-based market research platform, has unveiled its 'Tracxn Feed Report - Mom & Baby Care'. Drawing insights from Tracxn's comprehensive database, the…
India Dominates Truecaller’s Q1 Revenue with a Whopping 75.5% Share
Truecaller has experienced a remarkable revenue boost in Q1 2023, with India leading the charge by contributing to 75.5% of the company's total net sales. This substantial revenue came from…
Mirinda’s Vibrant Revamp: Igniting Creativity with a New Global Brand Identity
Mirinda has launched an exciting new global brand platform and visual identity, 'Making an M-pact', designed to inspire and captivate Gen-Z. The iconic fruit-flavoured carbonated soft drink brand has embraced…
Delight Her this Mother’s Day: 7 Exceptional Gifts Your Mom will Adore
Mother's Day is a cherished tradition, allowing us to express our gratitude and appreciation for the remarkable women in our lives. A heartfelt gift, however small, can significantly impact and…
Deliverect Acquires ChatFood: Revolutionising Digital Food Ordering With An Integrated Approach
Marketing In Asia (M.I.A), brings you an exclusive inside look at Deliverect's recent acquisition of ChatFood. Through a series of questions and direct responses, we dig into the implications of…
