Empowering Youth To Take Control: A New Approach To Anti-Vaping Campaigns
Dr. Sandy Fitzgerald, Senior Lecturer in Marketing at RMIT University, emphasises the need to alter the narrative surrounding anti-vaping measures. Current interventions, she suggests, can often come across as overbearing…
Grab Holdings: Reshaping Southeast Asia with Zero Packaging Waste Vision
In a ground-breaking move, Grab Holdings Limited (NASDAQ: GRAB), has unveiled a new environmental target aligned with its ESG (Environmental, Social, and Governance) commitments. The company seeks to address the…
A Swansong in Chennai: Dhoni’s Emotive Farewell, Autographs for Gavaskar & Singh
Mahendra Singh Dhoni, the revered captain of Chennai Super Kings (CSK), bade a poignant farewell to his home ground, MA Chidambaram Stadium in Chennai, possibly marking the end of an…
Unleashing The Power Of AI: A Deep Dive Into WIZ.AI’s Groundbreaking Enterprise LLMs
At Marketing In Asia (M.I.A), we take pride in bringing you insights from some of the most innovative companies reshaping industries. Today, we dive deep into the world of AI,…
Scaling Success: FreshToHome’s Journey to a 1,300 Cr ARR in the UAE Market
FreshToHome, a Direct-to-Consumer (D2C) fresh meat and seafood brand, has successfully navigated the intricacies of cross-border expansion. The Singapore-based company, founded by Shan Kadavil and Mathew Joseph, initially set out…
Government Unveils Plan to Monitor Startups Receiving Public Funds: Fostering Sustainable Growth
In a bid to foster sustainable growth among startups, the Indian Government has put forth a proposal for a mechanism to monitor those startups that have received government funding. The…
Cisco’s Game-Changing Move: Revolutionizing Network Security in the Face of Evolving Threats
Cisco, the globally acclaimed technology frontrunner, is redefining network security amidst a landscape of evolving cyber threats. The company, renowned for its holistic suite of products and services, orchestrates network…
“Sunil Kanugolu: The Silent Architect of Congress’ Remarkable Triumph in Karnataka”
Congress' astounding victory in Karnataka has been attributed to many big names, such as DK Shivakumar, Siddaramaiah, and Rahul Gandhi. However, a key figure who deliberately shunned the limelight yet…
JioCinema Unveils Premium Subscription with HBO and WB Content: A Game-Changer for Indian Streaming?
JioCinema, a prominent player in India's streaming scene, has introduced its Premium subscription, opening a treasure trove of Hollywood content for its users. Known for free streaming of high-profile events…
Air India’s Insurance Transition: Tata AIG Takes Over As Lead Insurer
In a significant transition, Tata AIG General Insurance has replaced New India Assurance as the lead insurer of Air India, following the Tata Group's acquisition of the airline. New India…
Celebrating Unconditional Love: The Most Touching Mother’s Day Ads from India in 2023
The charm and warmth of a mother's love find a special corner in everyone's heart. They tirelessly manage their families and homes, often rewarded with sweet gestures of affection like…
Building a Successful Business with Sustainability at its Core: The Patagonia Story
As the world increasingly looks towards sustainable practices and responsible business models, Patagonia stands out as a beacon of hope. The company, led by CEO Yvon Chouinard, has built its…
WhatsApp Under the Lens: A Deep Dive into the Recent International Calls Scam
An international calls scam on WhatsApp has ensnared thousands of Indian users, leading IT Minister Rajeev Chandrasekhar to issue a stern notice to Meta, WhatsApp's parent company. The notice stresses…
Embracing Motherhood’s Evolution: The Moms Co.’s New Campaign
The Moms Co., a leading personal care direct-to-consumer brand, has unveiled its new campaign, "For Every Mom, Through Every Change." The initiative recognizes and celebrates the transformative journey of motherhood…
Furlenco’s ‘Home Sapiens’ Campaign: Transforming Urban Living in India
Furlenco, India's premier furniture and lifestyle brand, launched its innovative 'Home Sapiens' campaign today, aiming to underscore the transformative power of quality furniture in creating the perfect, personalized home. The…
