Google Ups Its Game: Generative AI to Curate Highly Relevant Search Ads
In a bid to stay at the cutting edge of the ever-evolving ad industry, Google is gearing up to utilize generative AI to tailor ads, making them more pertinent to…
Sania Mirza Serves Insights as New Tennis Ambassador for Sony Sports Network
In a significant move, Sony Sports Network has enlisted tennis superstar Sania Mirza as their Tennis Ambassador. Renowned as the Home of Tennis in India, Sony broadcasts three of the…
US Treasury Yield Surge Pressures Ringgit: A Global Market Ripple Effect?
As the US dollar consolidates its strength amidst growing uncertainties linked to the US debt ceiling talks, the Malaysian ringgit opened at a lower position, according to financial analysts. The…
AXA Teams Up with Klook to Launch Comprehensive Car Rental Insurance for Global Travellers
AXA Hong Kong & Macau and Klook, the global online booking platform, are enhancing their strategic partnership with a comprehensive rental car insurance plan, aptly named "Klook Rental Car Protection".…
Breaking Boundaries: Indian Entrepreneur Aman Gupta’s Historic Moment at Cannes
Boundary-Breaking Moment for Indian Entrepreneurship at Cannes Film Festival The Cannes Film Festival's 76th edition carved a significant milestone in the annals of Indian entrepreneurship. Aman Gupta, the esteemed founder…
Cybercriminal Activity Soars By 38% In Business Email Compromise Attacks
Globally, the business email compromise (BEC) landscape has been drastically transformed over the past three years, witnessing a shocking 38% rise in cybercrime-as-a-service activities, reveals a recent report from Microsoft. …
Immersive AI Avatars – A New Era of Metaverse Accessibility Introduced by Uplive
Asia Innovations Group (ASIG) pioneers a new chapter in the metaverse journey with the introduction of the voice-chat version of LiveAI on the Uplive platform. With this state-of-the-art feature, users…
BARC India Welcomes Dolly Jha as Chief of Product & Research: A New Era for Audience Measurement
In a landmark announcement that signifies a step forward for the Broadcast Audience Research Council India (BARC), industry veteran Dolly Jha has been welcomed onboard as the new Chief of…
HSBC’s Strategic Shift: Kai Zhang Takes Reins of South Asian Wealth and Personal Banking
In a strategic move designed to bolster its South Asian presence, HSBC Holdings has announced the appointment of Kai Zhang as the head of wealth and personal banking for the…
The Celebrity Endorsement Conundrum: Is it Fruitless for Startups?
Picture this: you're watching your favorite show, and suddenly, a commercial pops up. You see a familiar face, a celebrity that you admire. They're promoting a product, a startup brand…
Malaysia’s Sky-High Recovery: Leading Southeast Asia’s Air Travel Revival
As local airlines engage in cutthroat competition, Malaysia is forecasted to be Southeast Asia's foremost country to witness its air travel industry bouncing back, resulting in potential overcapacity. Brendan Sobie,…
India Embraces FCB/SIX: FCB Group Introduces Award-winning Digital Innovation
FCB Group India has made a significant move to strengthen its digital media, customer experience (CX), and performance offerings in India. The renowned and award-winning creative data specialty, FCB/SIX, has…
DoubleVerify’s Revolutionary Attention Activation Solution: A Game Changer In Ad Performance Optimisation
As the digital advertising landscape continues to evolve, innovation and data-driven solutions are more paramount than ever. One company leading the charge in these advancements is DoubleVerify. Recently, they introduced…
Globale Media Dives into Esports, Backs Rooter with Strategic Investment
Globale Media, a prominent mobile and web advertising company with a strong presence in India, has embarked on its investment journey by partnering with Rooter, a leading gaming and e-sports…
Snapchat: The Game-Changer in India’s Brand Promotion Landscape
Snapchat, the popular photo-sharing app, has emerged as a powerful tool for brands in India, contributing to their growth and popularity. As of January 2023, India boasted of a staggering…
