NTR Jr Brings Spice to McDonald’s India as the New Brand Ambassador
There's a new flavour in the air, and it's none other than the acclaimed actor NTR Jr, who has just been named the latest brand ambassador for McDonald's India (West…
Mmaximize Unveils Revolutionary Talent Management Vertical in Partnership with Masoom Minawala and Schbang
Masoom Minawala, a global influencer and entrepreneur, has joined forces with Schbang, a renowned digital transformation company, to introduce Mmaximize—a revolutionary talent management vertical. Mmaximize aims to redefine the landscape…
Singapore’s Response to Controversial Joke on MH370
Singapore has found itself in a delicate situation after a Singapore-born comedian, Jocelyn Chia, made an insensitive joke about the tragic MH370 crash during one of her stand-up routines. In…
Unmasking the Green Mirage: Unraveling Shell’s Clean Energy Claims
Energy supergiant Shell recently encountered a significant setback when its marketing strategy came under the scanner of The Advertising Standards Authority (ASA). The watchdog's stringent assessment concluded that Shell's advertisements…
A New Era of Social Media Identity Verification: Meta Verified Makes its Debut in India
The technological powerhouse Meta, formerly known as Facebook, has ushered in an exciting new phase for social media users in India, as it rolls out its paid subscription service, Meta…
A Shimmering New Frontier: Kumar Mangalam Birla Ventures into India’s Booming Jewelry Business
Indian billionaire Kumar Mangalam Birla is looking to tap into India's flourishing jewelry market with a significant investment of 50 billion rupees ($605 million) in a new venture. The Aditya…
Japan’s Economic Resurgence: Rising Fortunes Amid the Post-Pandemic Boom
As the world emerges from the throes of the pandemic, Japan's economy is experiencing an uplifting resurgence. The reopening of its borders to tourists and a revitalization in consumer spending…
Prada Ushers in ‘The Glass Age’: A Celebration of Art, Style, and Identity
Prada, the illustrious Italian luxury fashion brand, has recently unveiled its latest global campaign— “The Glass Age”. The campaign is brought to life through a stunning fusion of the artistic…
Zomato Prepares to Serve Up a Smarter Future: Harnessing Generative AI for Enhanced Customer Experience
In an era where technological advancements reshape our daily routines, Artificial Intelligence (AI) sits at the forefront, promising an unprecedented transformation. From tech titans like Google and Microsoft, the development…
Electrifying Alliance: Xiaomi Joins Forces with Bollywood’s Disha Patani for a Dynamic New Campaign
In an exciting new development, Xiaomi India, the renowned technology giant, has proudly unveiled the popular Bollywood actress, Disha Patani, as their brand ambassador for Redmi audio and mobile accessories.…
Capcom Chairman Kenzo Tsujimoto’s Strategy Fuels Share Surge and Billion-Dollar Fortune
Capcom founder and chairman, Kenzo Tsujimoto, has embarked on a mission to expand the fanbase of the company's extensive video game library, and his efforts are yielding impressive results among…
Spotify Reshapes Podcast Division: A Turning Point for Advertisers in the Maturing Podcast Industry
Spotify, the leading audio podcast platform, announced another round of layoffs affecting its podcast unit. This comes as part of their effort to better support the creator community through expanded…
Tech Titans and Singapore Government Form ‘AI Verify Foundation’ to Tackle AI Ethical Challenges
Tech leaders Google, Microsoft, IBM, and other heavyweights have joined forces with the Singapore government to address ethical challenges surfacing from Artificial Intelligence (AI) applications, such as biases and copyright…
Redefining Advertising on the Go: Uber Launches Journey Ads in India
Uber, the globally renowned ride-hailing giant, recently announced its latest venture, an inventive platform known as Journey Ads. This advertising solution aims to revolutionize the way brands connect with consumers,…
Croma ‘We Got You’ Campaign: Revolutionizing the Electronic Market for Gen Z
Aiming at the energetic pulse of the Gen Z demographic, Croma has unrolled an innovative marketing campaign christened 'We Got You.' Falling under the umbrella of its acclaimed Back to…
