Marketing in Asia interview with Johann Suchon , Senior Vice President, Consumer Acquisition and Engagement, Asia-Pacific at Mastercard. Brands Must Rewire Loyalty for a Real-Time Economy
1. Loyalty is shifting from points alone to making “meaningful connections.” What does that look like in practice for brands in APAC where consumer expectations are evolving so quickly? Loyalty…
Coursera App in ChatGPT Goes Live in Malaysia, Bringing Trusted Learning into Everyday Conversation
Coursera (NYSE: COUR), a leading global online learning platform, today announced that it is one of OpenAI’s first-generation apps in ChatGPT, unveiled at OpenAI’s DevDay. This partnership marks the first…
Kids Crave a Taste of the Whopper in Adorable Burger King Campaign
Burger King has launched It’s Only Natural, a montage of videos taken on smartphones that show babies and toddlers reacting to their parents enjoying the Whopper burger. The integrated campaign, created…
Think HQ takes flight with Philippine Airlines
Positive change agency Think HQ has been chosen by Philippine Airlines as its Australian agency partner, following a competitive pitch. As part of the remit, Think HQ will deliver a…
Tunetorials Launches in Australia: Turning Media-Buying How-Tos into Catchy Songs & Music Videos
Spotify continues to create some of the industry’s most innovative B2B campaigns, now dropping an album made for marketers, agencies and brand decision makers! Launching across several markets, including Australia today, Tunetorials is…
Justin Drape Launches CREATIVITY & COMMERCE: A New Global Practice Bridging Ideas and Impact
Award-winning creative leader Justin Drape has launched CREATIVITY & COMMERCE, a global practice dedicated to unlocking the commercial value of creativity. With a clear mission to bring creative problem solving…
Exclusive Interview : Marketing In Asia with April Tayson
1. From the latest Shopping Apps Report, what key trends in APAC, specifically in India, stand out to you as we head into peak shopping season? The mobile commerce landscape…
Exclusive Interview: Adeline Lim, CMO & Head of Commercial Excellence at Menarini Asia-Pacific, Shares Insights with Marketing in Asia
1. Your career journey has spanned industries and continents. What inspired your pivot from finance into healthcare marketing, and how has that shaped the way you lead today? I began…
Hong Kong International Airport collaborates with artist Kasing Lung to showcase the world’s largest THE MONSTERS art installation and limited-edition LABUBU vinyl toys
Hong Kong International Airport (HKIA) today launches “THE MONSTERS × Hong Kong International Airport” in collaboration with creator of the series Kasing Lung. In celebration of the 10th anniversary of…
M+C Saatchi Group appoints industry leader Rhian Mason to reimagine Earned and Sport & Entertainment offering
M+C Saatchi Group has appointed Rhian Mason to the newly-created role of Managing Partner across the agency’s Passions & PR business which includes M+C Sport & Entertainment, Social, PR and…
Samsung’s 2025 OLED TV Certified as a VDE ‘Real Black’ Display for Industry-Leading Picture Quality
Samsung Electronics Co., Ltd. announced that its 2025 OLED TV (S95F model) has been officially certified as a Real Black display by the Verband der Elektrotechnik (VDE), a leading electrical…
SCA APPOINTS NATIONAL HEAD OF THE STUDIO
Southern Cross Austereo has announced the promotion of Georgie de Visser to National Head of The Studio. de Visser is a seasoned creative strategist with more than 15 years of experience leading…
Basketball fans set to score as Choice Hotels Asia-Pac announces NBL and NBL1 sponsorship
Leading hotel group Choice Hotels Asia-Pac™ is delighted to announce a dynamic new collaboration with the National Basketball League (NBL) and its feeder league, NBL1, marking a bold step forward…
Knight Frank launches The Residence Report, a new annual publication providing a global perspective on luxury residential development
Knight Frank has launched The Residence Report, a new annual publication, which looks at luxury residential development globally, and at the heart of the report is The Branded Residence Survey.…
Maya Bank, Atome Forge US$48M Loan Channeling Partnership to Expand Access to Credit in the Philippines
Atome, Southeast Asia's leading digital finance platform, and Philippine digital banking leader Maya Bank have entered a ₱2.75 billion (US$48M) loan channeling partnership in the Philippines to expand access to credit…
