BigBasket, a gem in Tata’s crown, has joined forces with the culinary maestro, Chef Sanjeev Kapoor, to spice up the frozen food scene in India with a brand new player: ‘Precia’. Imagine a combo plate where tech savvy meets epicurean expertise — that’s what this alliance cooks up. It’s all about serving up a delectable trio: health, taste, and the ever-precious convenience.
Picture the break of dawn in the world of frozen foods — that’s where Precia stands. With an Indian market that’s getting ready to balloon to a hefty $4.5 billion in half a decade, Precia’s making its entrance with perfect timing. A whirlwind of urban growth, lifestyle makeovers, and wallets getting fatter is whipping up a hunger for meals that are quick to plate up but slow to forget. Precia’s answer? A range that includes frosty veggies, treats, and sweets — all without trading off zing for wellbeing.
Chef Kapoor, the man who can make spices sing, sees Precia as not just a label but a voyage across the flavorsome seas of cookery. It’s like every bite locks in the zenith of zest, thanks to the cool magic of Individual Quick Freezing (IQF). The chef dreams big: he’s picturing Precia reigning over Indian kitchens, making gourmet as common as masala chai, minus the hassle.
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Now, let’s talk ethics and keeping it green — Precia isn’t just treading lightly; it’s making strides. The brand’s handshake with the land, its fair play with the growers, and its nod to women power in its craft — all wrapped up in earth-friendly packaging — spells out a promise to our planet.
Enter Hari Menon, the helmsman of BigBasket, who’s charting a course for a treasure chest of Rs 100 crore in online sales in the upcoming few years. Precia’s debut is more than just a recipe well-tested; it’s a signpost to a future where customers’ cravings meet innovation.
And in the grand canvas of India’s food saga, the arrival of Precia stands as proof of the industry’s lively dance — a fusion of age-old tastes and newfangled ideas, tailored for today’s palate. As the frosty food segment packs on muscle, Precia is sprinting to the front of the pack, promising meals that are as nourishing as they are tasty and handy.
