Fostering an inclusive and empowered community, Decathlon India heralds the return of its groundbreaking “Play Your Own Way” campaign, aligning with the global observance of International Women’s Day. This initiative stands as a beacon of encouragement, inviting women from diverse walks of life to embrace sports and physical activity as avenues for personal growth and happiness.
Celebrating Individuality Through Sport
Decathlon’s campaign is more than an encouragement to engage in sports; it’s an acknowledgment of each woman’s unique path toward achieving her health and happiness goals. Whether it’s venturing into a new sport, pursuing fitness milestones, or relishing the sheer joy of movement, the campaign champions every woman’s right to play her way.
A Diverse Range to Empower Every Woman
Understanding the varied needs of women athletes and enthusiasts, Decathlon presents an expansive array of sports gear and apparel. From high-performance running shoes and surf-ready swimwear to flexible athleisure for all sizes, the brand ensures that every woman has the tools to excel. The product range is meticulously designed to support, enhance, and celebrate women’s participation in sports, embodying Decathlon’s commitment to quality and inclusivity.
A Message from the Heart
Piyush Khattar, Decathlon India’s Country People Leader, articulates the essence of the campaign, “At Decathlon India, our vision is to cultivate an environment where inclusivity and empowerment flourish. The ‘Play Your Own Way’ initiative is not merely a homage to women in sports; it’s a reflection of our deep-seated belief in the positive, transformative influence of sports. Our goal is to dismantle stereotypes, overcome obstacles, and foster a supportive setting where every woman is empowered to carve her own success.”
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Igniting a Nationwide Movement
Decathlon India aims to inspire 50,000 women across the nation to explore the empowerment and joy derived from an active lifestyle. The campaign is brought to life through a myriad of citywide events and in-store activities tailored for women. These include runs, cycling, Zumba, and badminton, hosted in major cities like Mumbai, Bengaluru, and Delhi, alongside engaging challenges in numerous stores.
Visual and Vocal Advocacy
Central to the campaign’s outreach are compelling visuals and narratives that celebrate women’s strength and individuality in sports. A highlight is a captivating video by Decathlon, which serves as a powerful call to action against conforming to stereotypes and advocates for personal journeys and successes in sports. Furthermore, the campaign is enriched by testimonials from Decathlon’s women team members, and an ad audio challenge, inviting participation and solidarity during Women’s Day week.
Joining Forces with #HERoesofDecathlon
Beyond inspiring participation, Decathlon invites women to become part of their team, joining the ranks of #HERoesofDecathlon, thereby strengthening the message of empowerment from within.
