In a significant development in the tech communications landscape, the distinguished communications firm, Burson Cohn & Wolfe (BCW), has been chosen as the global communications agency of record for the technology behemoth, TCL.
BCW is renowned for its Earned-Plus capabilities, a comprehensive approach that combines traditional PR with digital, social, and experiential marketing. As TCL’s global communications partner, BCW aims to employ these capabilities to bolster TCL’s brand recognition across the globe. The team plans to roll out inspiring campaigns that aim to resonate with customers worldwide and reinforce TCL’s commitment to bringing smart products and services to its users.
The appointment comes as BCW continues to enjoy robust growth in the Asia-Pacific region. For four out of the past five years, the agency has recorded double-digit growth rates. This success is attributable to BCW’s transformation into an integrated communications operation, a move that is increasingly resonating with clients. These businesses seek out BCW’s creative storytelling capabilities to tackle challenges they encounter as they scale their operations globally.
Polka Yu, Deputy President, Asia-Pacific at BCW, expressed her excitement about the collaboration. She noted, “BCW’s ongoing investment in integrated communications expertise and tech sector experience is attracting top industry talent. This, in turn, leads to an increasing number of clients choosing to collaborate with us. We’re thrilled to partner with TCL.”
This article is based on information from Marketing Interactive.