Vadilal Ice Creams’ OOH Campaign: A Marketing Revolution in the Ice Cream Category
Vadilal Ice Creams, India's second-largest ice cream brand, has unveiled an unprecedented…
Revving Up India’s Pre-owned Two-Wheeler Market: DriveX Rides High on Innovation
India boasts of being the global leader in two-wheeler manufacturing, with over…
Rishabh Pant and Maggi Bowl Over Cricket Fans With A ‘Masala’ Twist
In an engaging new initiative, Maggi and Indian cricketer Rishabh Pant have…
Breaking Boundaries: Indian Entrepreneur Aman Gupta’s Historic Moment at Cannes
Boundary-Breaking Moment for Indian Entrepreneurship at Cannes Film Festival The Cannes Film…
The Celebrity Endorsement Conundrum: Is it Fruitless for Startups?
Picture this: you're watching your favorite show, and suddenly, a commercial pops…
Snapchat: The Game-Changer in India’s Brand Promotion Landscape
Snapchat, the popular photo-sharing app, has emerged as a powerful tool for…
Steering the Climate Debate: How India Is Shaping Its Environmental Future
Well, let's take a journey back in time. Picture this: India was…
Shifting Gears: Royal Enfield’s Electrifying Leap into EV Motorcycles
B Govindarajan, CEO of Royal Enfield, recently declared the company's ambitious foray…
Levi’s Legacy 150: A Fusion of Fashion, Heritage and Innovation
For over a century, Levi's has been synonymous with quality, sustainability, and…
Demystifying Menstruation: Kotex & Ogilvy Unveil Engaging Edutainment Platform
In an innovative initiative to address the misinformation and myths about menstruation,…
Santoor vs Dettol: Delhi High Court Rejects Dettol’s Plea against Santoor Ad
The Delhi High Court has dismissed a plea by Dettol, requesting a…
Embracing Mental Health Narratives: Unveiling SeeView Entertainment’s Groundbreaking Series “A Gift and A Curse”
When we, at Marketing In Asia (M.I.A), asked about the driving force…
Volkswagen Tiguan Gets a Makeover: Meet the Enhanced Flagship SUVW
Volkswagen Passenger Cars India has elevated its flagship SUVW, the Tiguan, by…
Amazon Prime Video Boosts Investment In Malaysian Content
Amazon Prime Video is driving its investment up a gear in the…
BlissClub’s Rapid Rise: A Digital-first Triumph in Activewear Industry
"From a Startup to a Sensation: Mini Margeret's BlissClub Journey" Witnessing the…