By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    employees brainstorming in office
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    2 weeks ago
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    4 weeks ago
    Stella Zhu
    How AI is Disrupting Advertising Production and Creatives
    1 month ago
    Latest News
    How conversational commerce benefits marketers
    1 day ago
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 days ago
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    6 days ago
    How retailers can prepare for the rise of Gen Zalpha
    1 week ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    7 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    5 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    5 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    6 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    employees brainstorming in office
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    2 weeks ago
    Andy See
    Marketing in Asia Presents an Exclusive Interview with Andy See, Founder and Managing Director of Perspective Strategies
    2 weeks ago
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    4 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 days ago
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    6 days ago
    How retailers can prepare for the rise of Gen Zalpha
    1 week ago
    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time
    2 weeks ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    7 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    7 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    5 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Levi’s Legacy 150: A Fusion of Fashion, Heritage and Innovation
Share
Sign In
Notification Show More
Latest News
The Marketing Society
The Marketing Society Welcomes New Board Member For Hong Kong Hub
Press Release
Denise Tham and Sari Trisulo
KC Global Media Asia Strengthens Leadership Team With Key Promotion And New Addition
Press Release
IAS
IAS’S 20th Media Quality Report reveals Ad Fraud is on the Rise, But Optimization Strategies Protect Budgets and Deliver Higher Performance
Press Release
SingaporeAI Week
100+ Events, From Prototype to Product: SuperAI’s Singapore AI Week (16-22 June) Unites the Global AI Ecosystem
Press Release
Sangeeta Mudnal
How conversational commerce benefits marketers
Branding Marketing
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Branding > Levi’s Legacy 150: A Fusion of Fashion, Heritage and Innovation
BrandingFashion

Levi’s Legacy 150: A Fusion of Fashion, Heritage and Innovation

profile
Last updated: 2023/05/22 at 7:36 PM
Eshita
Share
3 Min Read
LEVIS
Source: https://media.vogue.in/
SHARE

For over a century, Levi’s has been synonymous with quality, sustainability, and heritage. Their jeans have not only disrupted the fashion world but have also etched a unique bond with consumers across generations, firmly placing the brand in the annals of fashion history.

Source: https://media.vogue.in/

Levi’s revolutionized fashion with the iconic 501® jeans, initially introduced in 1873 as work pants with copper rivets. Today, after 150 vibrant years, the 501® jeans are no longer just a clothing item but a symbol of self-expression transcending time and trends. The 501® family has grown beyond its original form, evolving into an ever-expanding creative canvas.

In honor of their 150th anniversary, Levi’s has introduced novel customisable elements that not only illuminate India’s language, traditions, and fashion but also add a new flavor to the brand’s offerings. The celebratory collection includes a unique range of finishes, fits, limited-edition International 501® Jean, banner prints, optimistic color outfits, and an exclusive Levi’s x Deepika Padukone 501® Jean for the Indian market.

Also Read: Eco-Chic or Just a Gimmick? The Reality of Sustainable Fashion Exposed

The collection embodies Levi’s signature ability to inspire consumers to wear their pride and individuality. The Hindi patch on the International 501® Shrink-to-Fit™ selvedge jeans, for instance, stands as a testament to cultural roots and a link to the diaspora’s homeland.

The Levi’s x Deepika Padukone 501® Edition elevates the celebration, offering not just a tribute to a 150-year legacy, but also a unique fashion piece destined to create its own history. The limited edition includes deep brown jeans and a jacket with unique tonal embroidery on the back pockets.

Beyond jeans, the collection encapsulates artistic archives and original dry goods signage from the early ’50s with the hero Banner print. It also caters to individuals who prefer a bold path, offering garment-dyed 501® pieces perfect for color-blocking. The expanded family of shorts includes various styles and cuts, providing versatility to the wearer.

Source: https://media.vogue.in/

This collection, subtly sophisticated and refreshingly unconventional, is bound to reign supreme in the world of fashion for years to come.

You Might Also Like

How conversational commerce benefits marketers

Levi’s® Turns Up the Heat This Summer with Music and Style – From 501® Day Celebrations with 88rising to The Season’s Must-Have Fits

Zalora Reports Climate Action And Circular Fashion Milestones For Earth Day

CONSTRUCTION INNOVATION – CEMENTING A NEW LEGACY

moha Launches Kesar Chandan Soap: A Luxurious Blend of Saffron and Sandalwood

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: 501, American Style, Customisable Jeans, Deepika Padukone, fashion, Fashion and Culture, heritage, innovation, International 501® Jean, Jeans, Levi's, sustainability

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Eshita Chaurasia May 22, 2023 May 22, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Eshita Chaurasia
    With a Post Graduate degree from NIFT and 9 years of experience, I am a skilled professional in Fashion Marketing, Brand Management, and Fashion/Retail Merchandising.
    Previous Article Indonesia-IMT-GT-Visit Unveiling the IMT-GT Visit Years: A Tripartite Pact to Turbocharge Southeast Asian Tourism
    Next Article The Kerala Story The Kerala Story Sets Box Office Ablaze, Surpasses 175 Crore Mark with Impactful Plot
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    The Marketing Society
    The Marketing Society Welcomes New Board Member For Hong Kong Hub
    Press Release 6 hours ago
    Denise Tham and Sari Trisulo
    KC Global Media Asia Strengthens Leadership Team With Key Promotion And New Addition
    Press Release 6 hours ago
    IAS
    IAS’S 20th Media Quality Report reveals Ad Fraud is on the Rise, But Optimization Strategies Protect Budgets and Deliver Higher Performance
    Press Release 7 hours ago
    SingaporeAI Week
    100+ Events, From Prototype to Product: SuperAI’s Singapore AI Week (16-22 June) Unites the Global AI Ecosystem
    Press Release 1 day ago

    PropertyGuru

    property guru

    You Might also Like

    Sangeeta Mudnal
    BrandingMarketing

    How conversational commerce benefits marketers

    1 day ago
    Future Asian Music (FAM) x Levi’s® ROAD TO FAM Singapore
    Press Release

    Levi’s® Turns Up the Heat This Summer with Music and Style – From 501® Day Celebrations with 88rising to The Season’s Must-Have Fits

    3 weeks ago
    Bicycle Low carbon deliveries
    Press Release

    Zalora Reports Climate Action And Circular Fashion Milestones For Earth Day

    1 month ago
    Heidelberg
    Press Release

    CONSTRUCTION INNOVATION – CEMENTING A NEW LEGACY

    4 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy