In an exciting turn of events, global culinary giant Knorr has unveiled a pioneering initiative to alter the gaming landscape, dubbed #ModTheVeg. Announced on April 17, 2024, the campaign seeks to address the imbalance in nutritional representation between meats and vegetables within video games, emphasizing the underrated role of vegetables in popular gaming titles.
The discrepancy in health benefits between meats and vegetables in games such as Fortnite, Minecraft, Skyrim, and ARK: Survival Evolved is stark. Meats typically provide significant boosts in health and stamina, while vegetables offer comparatively minimal benefits. For example, in Fortnite, while meat provides a +15HP increase, cabbage only offers +10HP.
Chintan Dholakia, General Manager at Unilever, highlighted the importance of this initiative, stating, “At Knorr, we’re passionate about making good food accessible to all, and that includes the virtual world. Our mission is simple: to ensure that veggies receive the recognition they deserve in gaming. It’s time for a gaming revolution, and we’re leading the charge.”
Knorr is collaborating with the gaming modding community to create veg-powered modifications for major games like Fortnite, Minecraft, Skyrim, and GTA V. These mods aim to enhance the gaming experience by making vegetables not only a vital part of the gameplay but also a delightful culinary adventure.
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Gamers are invited to partake in this nutritious revolution by engaging with the vegetable-enhanced mods and supporting a petition for game publishers to prioritize vegetable inclusion in their titles. Knorr’s campaign represents a significant step towards making the virtual gastronomy experience more inclusive and balanced, mirroring the nutritional values cherished in the real world.To know more, visit: https://www.knorr.in/home.html