Vadilal Ice Creams, India’s second-largest ice cream brand, has unveiled an unprecedented out-of-home (OOH) campaign, in collaboration with Connect OOH and Publicity Parlour. Recognizing the transformative power of outdoor media, the partners aim to deliver a distinctive and data-driven marketing strategy that departs from traditional advertising norms.
Aakanksha Gandhi, President of Branding at Vadilal Enterprises Ltd., discussed the company’s innovative approach to hoarding advertising. By focusing on diverse models, vibrant colours, and fun-filled creative design, the brand seeks to appeal to a wide audience. The campaign aims to capture and reflect the joy of consuming Vadilal Ice Creams while showcasing the brand’s extensive product range.
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Anjum Tanwar, Sr. Vice President and National Head – Connect OOH, expressed enthusiasm about the collaboration, which aimed to amplify creativity, uniqueness, and set a new benchmark for the brand. The result was an innovative OOH campaign that significantly increased brand visibility and customer engagement.
Bhumika Shajwani, Managing Partner at Connect OOH, discussed the campaign’s hyperlocal approach and extensive reach across multiple cities, with over 400+ sites in the top 10 cities of India. The partnership successfully matched the desired results, reaching the target audience at the right time and place.
This news is based on adgylly.