In an engaging new initiative, Maggi and Indian cricketer Rishabh Pant have teamed up to deliver an exciting campaign. Emphasizing the camaraderie among friends and the zest of shared moments, i aims to spice up these experiences and bond over the universal love for cricket.
Rajat Jain, Head – Foods Business, Nestlé India, expressed his enthusiasm for the campaign, noting that cricket has transcended its status as a sport to become a social occasion. He believes that the blend of cricket, Rishabh Pant, and Maggi creates the ideal recipe for enjoyment. The campaign aims to bring joy to all and fortify the connection between Maggi bowl and cricket.
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Rishabh Pant is equally thrilled about the Match. MAGGI. Masala campaign, combining his twin passions – cricket and Maggi. He is excited about fostering a lighthearted cricket environment while sparking fun conversations among cricket and Maggi enthusiasts.
The collaboration between Maggi and Rishabh Pant seeks to bring alive the shared moments between friends and the added flavor that they brings to those moments. With a focus on cricket, the campaign aims to create enjoyable experiences and foster a deeper connection between MAGGI, cricket, and its fans. Through this partnership, MAGGI and Rishabh Pant aim to provide a light-hearted approach to the cricketing world and enable fans to relish cricket moments while enjoying the company of friends and the deliciousness.
Crafted by McCann India, the campaign is set to take over digital platforms, providing a new avenue for fans to relish cricket moments. This news update is based on information from Exchange 4 Media.