The renowned City2Surf event in Sydney witnessed an unusual yet captivating spectacle this weekend. Award-winning Australian telecom heavyweight, amaysim, ushered in their new cheeky brand campaign with a larger-than-life customer nudie run.
The company’s innovative approach aimed at portraying a world free from financial constraints and emphasized the allure of cost-effective mobile freedom. The event saw an enthusiastic turnout of over 150 amaysim customers, adorning “just-covering-enough” nude suits, racing on the iconic track.
Bondi Rescuers Lead the Charge
Our very own Bondi Rescue heroes, Harries Carroll and Jethro James, were at the forefront, guiding the brigade of almost-bare runners through Sydney’s bustling streets. While the runners embraced the ‘barely-there’ attire, the message was clear and powerful – break free from the limiting chains of traditional telcos. The duo spiritedly echoed amaysim’s catchy phrase, urging onlookers and racers alike to ‘go on, feel amaysim’.
Echoing the Brand’s Latest Creative Venture
This extraordinary customer-focused celebration reflects the essence of amaysim’s recent cinematic venture. It humorously depicts typical Aussies liberating themselves, shedding inhibitions, and sprinting through streets – all to symbolize freedom from the conventional hitches of the telecom sector.
In a heartening revelation, Jeddah Ryan, the Head of Brand & Communication at amaysim, shared her exhilaration. The vision of hundreds of almost-bare customers darting through Sydney’s City2Surf will forever remain etched in my memory. “Since launching our new brand platform two months ago, we’ve been eagerly watching the evolution of our brand as we really lean into our courageousness. The customer activation on the weekend felt like the perfect celebration of this – a bold, quintessentially Aussie nudie-run,” remarked Ryan.
She added, “We had hundreds of amaysim customers eager to join us in creating the hilarious concept which made for an incredible atmosphere on the day as we walked the walk (and ran the run) of feeling the thrill of freedom.”
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A Clarion Call to Mobile Users Everywhere
Beyond mere spectacle, this audacious move by amaysim aimed to grab the gaze of all non-amaysim users. Their ultimate pitch? Liberate yourself from oppressive telecom costs and experience the pure joy of budget-friendly mobile independence.
For those intrigued and ready to embark on this journey of mobile liberation, delve deeper at amaysim.com.au.
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