Australasia’s powerhouse agency, Bastion, has taken a bold step into the influencer realm by announcing the birth of their new segment: Bastion Advocate. This innovative division is strategically nestled within Bastion Amplify, intending to leverage the dynamism of influencers and captivate audiences.
A Strategic Alliance with CulturalPulse
In an era where authentic engagement reigns supreme, Bastion seizes the moment by uniting with the multicultural marketing titan, CulturalPulse. This collaboration promises not just content but meaningful interaction with an array of communities. The association is more than just a partnership—it’s a marriage of Bastion’s extensive communication suite and CulturalPulse’s in-depth multicultural insights.
Clients can now immerse themselves in the vast opportunities to bridge gaps with multicultural communities and align with influencers who resonate powerfully with targeted demographics.
Bastion Advocate: Comprehensive Advocacy Solutions
Envisage a world where advocacy management is seamless—from ideation to execution. Bastion is poised to provide this holistic solution, supplementing its already robust proficiencies in PR, social, creative, digital, and experiential marketing.
Leading the charge for the Advocate division is Morgan Sutherland, Senior Client Director. She expressed her enthusiasm, stating, “The right talent choice can make or break a campaign, so I’m looking forward to helping our clients utilise great voices at all levels to drive advocacy. Having watched how the industry has changed, I’ve learned how to craft a unique campaign. I’m excited to bring the Bastion Advocate approach to life and connect audiences with fantastic creators through genuine and authentic engagement.”
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Reaching the Heart of Diverse Communities
As Bastion shakes hands with CulturalPulse, they unlock an invaluable asset for clients who aim to form genuine bonds with the culturally and linguistically diverse (CALD) communities. Current ABS data throws light on an often-neglected fact: over half of the population stems from either first- or second-generation migrant roots, making them an essential audience.
Through this synergy, Bastion gains unparalleled access to CulturalPulse’s vast resources, from its 5,000-strong CALD community Ambassadors to its ground-breaking CALD campaign measurement tools.
CulturalPulse’s CEO, Reg Raghavan, emphasized the transformative nature of this alliance, noting, “COVID was a wakeup call for all organisations to think about who they are actually reaching in their current approach. Having an end-to-end PR and multicultural marketing solution means we’re able to help brands tell their story in ways that suit their needs and will help them stand out and be heard.”
An Exciting Future Ahead
Richard Chapman, Bastion Amplify’s Managing Director, reflected on this milestone: “CulturalPulse is the best-in-the-business at effectively connecting with people from diverse backgrounds. We’ve seen the amazing work they have done over the past 12 years and we’re extremely excited to be partnering with them.”
With such a merger of minds, the landscape of influencer marketing in Australasia is poised for an intriguing evolution.
