In a major move to safeguard digital users, TikTok has announced the inauguration of the ‘Scam Prevention Edition’ as part of its Digital Wellness Hub. This initiative aims to equip users with the essential tools and know-how to safely traverse the online world.
Working hand in hand with the Ministry of Home Affairs (MHA), the National Crime Prevention Council (NCPC), and the Singapore Police Force (SPF), TikTok is reinforcing its commitment to establishing a trustworthy and shielded digital space for its users.
The ‘Scam Prevention Edition’ will significantly enhance local scam education and fortify MHA’s anti-scam ACT (Add, Check, Tell) framework. This framework will transform anti-scam awareness into practical steps.
Blending both education and amusement, this endeavor reaches out to TikTok users of all ages. The platform will circulate informative messages about scam prevention through different methods. Among these are efforts to boost awareness via scam identification and prevention challenges, and a ‘Shop Safe’ tab. This unique feature enables users to find educational videos about recognizing scams and shopping securely online.
Teresa Tan, a leading voice in TikTok Southeast Asia and Singapore, stated emphatically, “We have zero tolerance for any form of scam-related content. Our policies against scams are robust, and we take immediate action upon detection. Through the Scam Prevention Edition, we want to strengthen available resources and foster collective understanding to keep our platform secure.”
Echoing this sentiment, Gerald Singham, chairman of the Singaporean National Crime Prevention Council, remarked, “We are thrilled to contribute to TikTok’s Digital Wellness Hub. It provides invaluable scam prevention tools to protect Singapore’s residents. We hope not only to raise awareness but also inspire individuals to take ACTions against scams.”
This new effort builds upon the existing educational resources found in the Digital Wellness Hub, which TikTok first launched in 2022. This hub centralizes all of TikTok’s activities related to mental wellbeing, cyber wellness, user safety, and more.
In conclusion, this collaboration stands as a testament to TikTok’s ongoing dedication to user safety and the collective endeavor to fight online scams.
This news is based on an article from marketech-apac.com.