By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In AsiaMarketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Croma Partners with Gujarat Titans as Official Electronics Partner for IPL 2023
    2 days ago
    Happiest Minds Technologies Announces Global Partnership with Pimcore for Digital Transformation
    2 days ago
    Orient Electric Launches New TVC Featuring MS Dhoni to Promote Energy-Efficient
    2 days ago
    Latest News
    The World Happiness Report and India’s Ranking: Insights and Debates
    4 hours ago
    Snap Inc.’s ARES: Revolutionizing the Virtual Try-On Experience for Customers
    7 hours ago
    Canadia Bank Launches New Mobile Banking App with Tencent Cloud International’s Support
    1 day ago
    Paytm Launches New Technology Platform to Promote Digital Payments in India
    2 days ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Non-GAAP Accounting: The Misleading Financial Metrics Used By Companies
    Non-GAAP Accounting: The Misleading Financial Metrics Used By Companies
    4 weeks ago
    electric two wheeler
    From Shark Tank India to Nashik: The Rise of Revamp Moto’s Electric Two-Wheelers
    4 weeks ago
    Travel now pay later
    “Travel Now Pay Later” with SanKash: Financing Options for Your Dream Vacation
    2 weeks ago
    Latest News
    Rankings, Reform and Reflection
    2 days ago
    Revolutionizing Sustainable Transportation: CHARGE+ZONE’s High-Speed Charging Network
    1 week ago
    Uncovering the Domino Effect: How the Silicon Valley Bank (SVB) Collapse Could Trigger a Start-up and Stock Market Meltdown
    2 weeks ago
    Nexus Venture Partners Raises $700 Million Fund to Invest in AI, Fintech and Consumer Startups
    4 weeks ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Silver Generation Embracing E-Commerce & Online Entertainment In Singapore
    Silver Generation Embracing E-Commerce & Online Entertainment In Singapore
    2 days ago
    Protecting Workers, Not Jobs: Singapore's Innovative Approach to Employment
    Protecting Workers, Not Jobs: Singapore’s Innovative Approach to Employment
    2 days ago
    Lush Launches Super Mario Bros. Movie-Inspired Collection
    Lush Launches Super Mario Bros. Movie-Inspired Collection
    2 days ago
    Latest News
    Axiata Group Bhd Appoints Vivek Sood as Group CEO and Managing Director
    6 hours ago
    Walt Disney Company Starts Layoffs, 7,000 People to Lose Jobs
    1 day ago
    Introducing John McDuling: The Newly Appointed Editor-In-Chief Of Scire
    2 days ago
    WPP’s Wunderman Thompson Appoints Hasan Hasnie, Geoff Smeaton, & Nicholas Yeam To Regional Leadership Team
    2 days ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    The Difference Between Natural and Organic Skincare Products
    5 days ago
    levi's
    Meet Levi’s New AI-Generated Models – The Future of Fashion is Here!
    5 days ago
    ChatGPT 1
    Say Hello to ChatGPT, the AI-Powered Travel Adviser That Creates Personalized Itineraries
    6 days ago
    Latest News
    Snap Inc.’s ARES: Revolutionizing the Virtual Try-On Experience for Customers
    7 hours ago
    Rankings, Reform and Reflection
    2 days ago
    Mastering the Art of Employee Branding: Key Strategies for Employers and Job Seekers
    5 days ago
    See Clearly in Style: The Best Eyewear Brands in India
    5 days ago
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • Step By Step with Azleen
    • Market Masters Series
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Academia-Industry Collaboration: The Key To Higher Education Success
Share
Sign In
Notification Show More
Latest News
Ray-Ban’s “Genuine Since” Campaign Celebrates Authenticity with Mega Clubmaster and Wayfarer
Open Category
A man jumping
The World Happiness Report and India’s Ranking: Insights and Debates
Trends
Snap Inc.
Snap Inc.’s ARES: Revolutionizing the Virtual Try-On Experience for Customers
Fashion Marketing
Axiata Group Bhd
Axiata Group Bhd Appoints Vivek Sood as Group CEO and Managing Director
News
Ramadan 2023: OYO Announces A Special Scheme To Reward Travellers In Malaysia
Ramadan 2023: OYO Announces A Special Scheme To Reward Travellers In Malaysia
Press Release
Aa
Marketing In AsiaMarketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • Step By Step with Azleen
    • Market Masters Series
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Society > Inspiration > Academia-Industry Collaboration: The Key To Higher Education Success
Inspiration

Academia-Industry Collaboration: The Key To Higher Education Success

profile
Last updated: 2022/07/29 at 4:18 PM
Noor Azizi Ismail
Share
7 Min Read
academia-industry-collaboration:-the-key-to-higher-education-success
SHARE

Real-world perspectives are topics that academicians can get carried away with. A few years back I delivered a keynote speech at the Symposium of Islamic Finance Education Ecosystem and Quality Assurance. It was an exciting event with an opportunity to meet with leaders in Islamic Finance and Banking, both from academia and the industry.

Contents
Academic DilemmasThe GapNew ExperienceBeing RelevantConclusion

In the context of social science research, I emphasised the need to balance theory and practice. I highlighted that it is crucial for academicians to have a good understanding of what is happening in the real world prior to further deliberations on the issues discussed.

 

Academic Dilemmas

When I was a young lecturer, I took pride in presenting papers around the world. The joy of rubbing shoulders and getting feedback from the gurus in my discipline was like meeting members of my all-time favourite rock band, Metallica.

Similar excitement surfaced when my article was accepted for publication in the International Journal of Accounting Information System, the highest-ranked journal in my field of study. It was one of my greatest achievements and the culmination of countless hours, days and nights of reading, researching, drafting, writing and re-writing.

Nevertheless, I felt like something was missing.

 

The Gap

There was a gap between writing for publication and writing for satisfaction. During those early years, I also endeavoured to write articles for professional magazines such as Accountants Today. The articles were simplified versions of my academic works which were professional-friendly. Unlike my academic papers, I received emails from readers within a week after the articles were published.

My insights and discussions were further criticised and debated by the professional accountants. This provided me with a sense of achievement and fulfilment. Slowly but surely, the importance of having a relationship with the industry dawned upon me. I took the challenge to engage as a part-time trainer cum consultant with a world-leading business intelligence company.

Dare I say, it was one of the most crucial experiences in my academic career. Beyond training and consulting, the gig entailed providing solutions to problems faced by Government Linked Companies and Multinational Companies. Such experience gave me a deeper appreciation of the real-world challenges and renewed perspectives on how to enhance my classroom lessons.

 

New Experience

Over the years, I built up solid networking with industry players and even became good friends with some Chief Executive Officers and Managing Directors of reputable companies. My industry network became an important asset upon being appointed as Dean of the Graduate School of Business. I was able to call upon ten corporate-sector figures to become the School’s Industry Advisory Panels.

We also created a new scheme called adjunct faculty members, consisting of those holding managerial positions in the corporate sector, to teach the Master of Business Administration (MBA) and Doctor of Business Administration (DBA) classes. That helped us inject more practical elements into our curriculum as well as delivery. It also helped us build our reputation among the industry players.

 

Being Relevant

What we need in the academic world is a connection and this is the missing gap. Rafael Reif, President of the Massachusetts Institute of Technology revealed the secret to MIT’s success is collaboration. He further stated, “…MIT built its reputation for serious innovation by translating basic science into concepts and technologies to serve the society”. Similarly, Nitin Nohria, Dean of Harvard Business School once said, “nothing that we do that is not relevant”.

The keywords are collaboration and relevant. Without a doubt, we want our lecturers and researchers to be imaginative and innovative while being referred to and respected by the industries. Research results must benefit the society while at the same time be farsighted – or as President Faust of Harvard University once shared that research must “…foster restless scepticism and unbounded intellectual curiosity yet innovative enough to imagine a world different from the one in which we live now”.

Hence, we must move away from an obsession with publications per se but focuses on a balance between quality research and practical applications. Similarly, rankings and ratings are important but they are by-products of high-quality education. When high-quality education is in place, good ranking and rating will come naturally.

Ultimately, we aspire our students to leave us as transformed persons, those who are not only responsible for their businesses or organisations they work with but also liable for the consequences of their actions to the environment and society at large. I wrote a poem about a decade ago and read it once during a keynote speech at an international conference. I read it again at the symposium, albeit only in a small section. The title of the poem is ‘We are proud…but have we ever thought?’

The gist of the poem is about those who benefit from our research, our presence at various conferences and our publications in academic journals. Other than helping us climb the academic ladder, how does our effort positively impact society? It is a hard question. After reading it, I paused and looked around to see the reaction of the audience; it was a mixed reaction. Some were nodding, some were shaking their heads while the rest just stared at me. 

At that moment, I wanted to dive into their minds to really understand what is going on. From the stage, it struck me that it will take some time to break free of the academic world’s orthodox beliefs and practices.

 

Conclusion

That said, I believe the higher education institutions must work together with the industries to deliver a comprehensive educational experience. Industries provide real-life experiences and cater to an immediate productivity-economic need, while academia provides theoretical appreciation which is not merely technical in content but encompasses arts, humanities, history, sociology and more. Only then, we will be relevant, referred and respected.

You Might Also Like

Rankings, Reform and Reflection

Mastering the Art of Employee Branding: Key Strategies for Employers and Job Seekers

Master the Art of Productivity with Micro-Habits: A Guide to Building Sustainable Change

The Power of Mascots and Innovative Packaging in Branding

Lights, Camera, Startup: What We Can Learn from Movies and Docs

Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: collaboration, highereducation, industry, university

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Noor Azizi Ismail May 1, 2022
    Share this Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Noor Azizi Ismail
    Follow:
    Dr Azizi is a professor at Malaysian Graduate School of Entrepreneurship and Business, Universiti Malaysia Kelantan. He is passionate about technology, innovation and entrepreneurship and welcomes feedback at azizi833@gmail.com
    Previous Article operion-ecommerce-&-software-gets-big-boost-with-inaugural-seba-award-2022 Operion Ecommerce & Software Gets Big Boost With Inaugural SEBA Award 2022
    Next Article is-musk-a-benevolent-plutocrat? Is Musk A Benevolent Plutocrat?
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    Follow US

    8k Followers Follow
    3.3k Followers Like
    1.1k Followers Follow
    178 Followers Follow
    123 Subscribers Subscribe

    Latest News

    Ray-Ban’s “Genuine Since” Campaign Celebrates Authenticity with Mega Clubmaster and Wayfarer
    Open Category 4 hours ago
    A man jumping
    The World Happiness Report and India’s Ranking: Insights and Debates
    Trends 4 hours ago
    Snap Inc.
    Snap Inc.’s ARES: Revolutionizing the Virtual Try-On Experience for Customers
    Fashion Marketing 7 hours ago
    Axiata Group Bhd
    Axiata Group Bhd Appoints Vivek Sood as Group CEO and Managing Director
    News 8 hours ago

    You Might also Like

    PeopleTrends and Opinions

    Rankings, Reform and Reflection

    2 days ago
    Employer reputation
    InspirationPeople

    Mastering the Art of Employee Branding: Key Strategies for Employers and Job Seekers

    5 days ago
    Micro Habits
    InspirationSociety

    Master the Art of Productivity with Micro-Habits: A Guide to Building Sustainable Change

    4 weeks ago
    Mascot Branding
    BusinessInspirationMarketing

    The Power of Mascots and Innovative Packaging in Branding

    1 month ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US

      © 2023 Marketing In Asia. All Rights Reserved.

      • Disclaimer
      • Terms of Service
      • Privacy Policy
      en English
      ar Arabiczh-CN Chinese (Simplified)en Englishtl Filipinohi Hindiid Indonesianja Japaneseko Koreanms Malayvi Vietnamese
      Join the growing tribe of Marketing In Asia!

      Subscribe to our newsletter and never miss our latest updates, news, videos, podcasts etc..

        Zero spam, Unsubscribe at any time.

        Removed from reading list

        Undo