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Marketing In Asia > Blog > Business > News > Seasons of Joy & Giving: Tropicana Foundation’s Initiative Warms Hearts and Transforms Lives
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Seasons of Joy & Giving: Tropicana Foundation’s Initiative Warms Hearts and Transforms Lives

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Last updated: 2023/12/21 at 2:42 PM
haidar bajrai
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Tropicana Foundation’s Compassionate Crusade: A Beacon of Hope

In the season of giving, Tropicana Foundation, the charitable arm of Tropicana Corporation Berhad, has become a beacon of hope for 120 underprivileged children residing in the Klang Valley. For the fourth consecutive year, the Seasons of Joy & Giving campaign has not only returned but has flourished, amassing an impressive RM102,000. This significant achievement was made possible through the strategic establishment of donation points across Tropicana’s properties and a festive luncheon that celebrated the collective spirit of giving.

A Symphony of Dedication and Altruism

Dedicated committee members and volunteers have orchestrated this campaign with unwavering commitment, ensuring every aspect from start to finish resonated with the harmony of altruism. Dion Tan, the Group Managing Director of Tropicana, shared his heartfelt reflections on this noble initiative. “Back for the fourth year, Tropicana Foundation has once again rolled out its annual Seasons of Joy & Giving charity drive. To us, nothing could be more meaningful than celebrating Christmas and New Year by giving back to the community. Having well-surpassed our collection target in a relatively short amount of 3 weeks span is a true testament to the commitment of our team at Tropicana in supporting the less fortunate. We are thankful to all our generous sponsors, Tropicana Foundation committee members and volunteers who have contributed their time and efforts to raise various funds from cash, food, vitamins to dry goods, for the children,” he remarked.

Unity and Generosity: The Pillars of Progress

The campaign witnessed an outpouring of support from various quarters, with VitaHealth standing out through a generous contribution exceeding RM41,000 in essential vitamins for the children, caretakers, and volunteers. This wave of solidarity was further bolstered by the support of esteemed sponsors like Big Bad Wolf, Thai Odyssey, GSC, Burger King, and many more, each playing a pivotal role in this collective mission of compassion and care.

Also read: Vietjet Leads the Way in Southeast Asia with New Routes to Cambodia and Laos

Sustained Commitment and Enduring Impact

Since its inception in 2011, Tropicana Foundation has been unwavering in its commitment to elevate the less fortunate and address pressing social and environmental challenges. With over RM23 million directed towards various charitable causes across Malaysia, the Foundation continues to redefine the art of caring and firmly upholds its commitment to robust environmental, social, and governance (ESG) principles. To stay connected and learn more about their transformative endeavors, follow the Tropicana Facebook page at facebook.com/TropicanaCorp.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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TAGGED: charity drive, Christmas giving, community support, corporate responsibility, Dion Tan, donation, environmental social governance, ESG principles, festive season, Klang Valley, malaysia, Philanthropy, RM102000, Seasons of Joy & Giving, social impact, Tropicana Corporation Berhad, Tropicana Foundation, underprivileged children, VitaHealth, volunteerism

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    haidar bajrai December 21, 2023 December 21, 2023
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    By haidar bajrai
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    With a strong sense of compassion and a desire to effect real change, I am a passionate and purpose-driven person committed to having a positive impact on the world. I am inspired by works that present fresh viewpoints and insights. Hence i engage with travelling and participating in outdoor activities to learn more about the world. Exposure to diverse cultures and environments fuels my capacity for creative problem-solving, which also broadens my perspective on life.
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