By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Noise Unveils the ColorFit Mighty Smartwatch
    Redefining Tech Wearables: Noise Unveils the ColorFit Mighty Smartwatch
    1 day ago
    Great Resignation
    The Persistent Wave of the Great Resignation: Indian Talent’s Pursuit of Better Opportunities Amplifies Post-Pandemic
    1 day ago
    Coach airways
    Experience Luxurious Aviation Aesthetics at Coach’s Innovative Airplane Boutique
    22 hours ago
    Latest News
    Unveiling the Triumph of Persistence: Adani Group’s Empowering New Campaign
    7 hours ago
    Empowering Indoor Gaming Talent: PlayerzPot’s Stirring Campaign with Rashmika Mandanna – #TalentKiValue
    7 hours ago
    WPP and NVIDIA Pave the Way for AI-Driven Creativity in Digital Advertising
    12 hours ago
    Unleashing Tomorrow’s Creative Titans: The One Club Opens Entries for Young Guns 21
    1 day ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Phonepe Funding
    PhonePe’s Unstoppable Ascent: Secures $100M Funding, Bolsters $12B Valuation
    1 week ago
    Indian startups
    India’s Tech Titans: How Indian Startups are Revolutionizing the US Entrepreneurial Landscape
    1 week ago
    sustainable packaging
    Pioneering Sustainability: Dharaksha Ecosolutions’ Novel Approach to Packaging and Pollution Reduction
    1 week ago
    Latest News
    The Rising Tide: Transforming the Scene for Women Entrepreneurs in India
    4 days ago
    Comparing Venture Studios and Traditional VC Firms: Key Differences to Know
    5 days ago
    Matrix Partners India Boosts its Fourth Fund to $525M Amid Economic Uncertainty
    6 days ago
    From Basement to Battling Tech Giants: The Inspiring Journey of Two Brothers 
    6 days ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Singapore-Airlines-and-Garuda-Indonesia-Unveil-Exciting-Joint-Venture-for-Southeast-Asian-Skies
    Breaking Barriers: Singapore Airlines & Garuda Indonesia Unveil Exciting Joint Venture for Southeast Asian Skies
    10 hours ago
    Bali's Clampdown on Cryptocurrency Payments by Tourists
    Crypto Unwelcome: Bali’s Clampdown On Cryptocurrency Payments by Tourists
    10 hours ago
    Palm Oil Controversy: EU's New Anti-Deforestation Law and Its Global Impact"
    Palm Oil Controversy: EU’s New Anti-Deforestation Law and Its Global Impact
    10 hours ago
    Latest News
    Barbie Partners with Forever 21 to Unleash ‘Forever Barbie’ Collection on Roblox
    4 hours ago
    BPCL and BARC Collaborate to Amplify Green Hydrogen Production in India
    7 hours ago
    ISRO Launches Advanced NavIC Satellite for Real-Time Positioning
    7 hours ago
    MS Dhoni: The Quintessential Leader of Indian Premier League (IPL) 
    9 hours ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Sari
    The Sari Transformed: A Global Journey from Traditional Garment to High Fashion
    4 days ago
    Podcast
    Unplug and Tune In: Top 5 Indian Podcasts for Your Listening Pleasure in 2023
    4 days ago
    Eccentrically Named Eateries 
    Laughing Palates: A Gastronomic Journey through India’s 10 Eccentrically Named Eateries
    13 hours ago
    Latest News
    Immerse Yourself in the Aromatic Extravaganza: Thailand Coffee Fest 2023 
    6 hours ago
    MS Dhoni: The Quintessential Leader of Indian Premier League (IPL) 
    9 hours ago
    Petronas Unveils Heritage-Rooted Films: A Celebration of Malaysia’s Cultural Richness
    1 day ago
    Blackpink’s Rosé Leads K-beauty’s Digital Revolution: Sulwhasoo and Lazada Unite for ‘Shoppertainment’
    2 days ago
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • Step By Step
    • Market Masters Series
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Yahoo unveils new leadership and refreshed focus for Yahoo Advertising division in Australia and Southeast Asia
Share
Sign In
Notification Show More
Latest News
foreverbarbie
Barbie Partners with Forever 21 to Unleash ‘Forever Barbie’ Collection on Roblox
Business News
Thailand Coffee Fest 2023
Immerse Yourself in the Aromatic Extravaganza: Thailand Coffee Fest 2023 
Destinations & Travel People Society
Adani Enterprises
Unveiling the Triumph of Persistence: Adani Group’s Empowering New Campaign
Advertising Campaign Marketing
#TalentKiValue
Empowering Indoor Gaming Talent: PlayerzPot’s Stirring Campaign with Rashmika Mandanna – #TalentKiValue
Branding Campaign Marketing
BPCL and BARC Collaborate
BPCL and BARC Collaborate to Amplify Green Hydrogen Production in India
Business News
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • Step By Step
    • Market Masters Series
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Press Release > Yahoo unveils new leadership and refreshed focus for Yahoo Advertising division in Australia and Southeast Asia
Press Release

Yahoo unveils new leadership and refreshed focus for Yahoo Advertising division in Australia and Southeast Asia

profile
Last updated: 2023/03/10 at 3:03 PM
Blue Totem Communications
Share
6 Min Read
SHARE

The new team to lead Australia and Southeast Asia for Yahoo’s ad tech division, Yahoo Advertising, has been unveiled, with a remit to support the business’ refreshed focus as a media solutions partner for premium clients.

John McNerney will be stepping into the new role of Managing Director for Australia and Southeast Asia. John has been with Yahoo for 13 years, and was most recently Senior Director Platforms for APAC. In his new role John will oversee the newly formed integrated teams across all of Yahoo Advertising’s disciplines.

Yahoo Advertising’s renewed focus centres on helping partners deliver future-forward, full-funnel digital media solutions. This is an evolution of work already pioneered by the team in the market, achieved by melding creativity with data and identity solutions.

These solutions are then delivered through Yahoo’s industry-leading DSP, allowing advertisers to effectively target audiences across a diverse set of channels including Advanced TV, mobile, display, video and digital out-of-home. It is all backed by measurement and identity solutions to ensure campaigns are delivered more effectively and efficiently.

John McNerney, Managing Director AUSEA, explains: “For the past few years our Yahoo team in the region has been taking an increasingly educational and consultative role with partners to help them navigate the increasingly complex digital marketing ecosystem. This move is a natural evolution of that work, and allows our team to focus on helping our partners do more with their marketing budgets.”

Supporting this focus is a refreshed and experienced management team across APAC:

  • Matt Farrington, APAC Head of Partnerships & Investment, will continue to drive global and local partnerships across the region, working closely with commercial and platform delivery teams.
  • Julia Edwards is promoted to Commercial Director AUSEA, overseeing the commercial development team, focused on profitable revenue growth for new the Yahoo Advertising and growing partnerships with key clients and agencies.
  • Andrew Gilbert is promoted to Director of Platforms AUSEA, driving DSP strategy across the region to help clients better leverage Yahoo’s market-leading omnichannel technology solutions.
  • Kenneth Koh as the Head of DSP for SEA will lead the SEA enterprise solutions team in Singapore and help clients grow their business through Yahoo’s buying solutions.
  • Dan Richardson will continue as Head of Data, APAC, and will be responsible for Yahoo’s targeting, insights and measurement strategy.
  • Zoe Cocker will continue to inspire partners with solutions with innovation at their core, adding Premium Sales to her current role leading Yahoo Creative Studios. Here she helps clients harness new technology including Web3 and immersive creative solutions, and harness the power of omnichannel marketing to drive greater results.

Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo, says: “We’re thrilled to unveil the new Yahoo Advertising with John McNerney at the helm of the new team and sharpened focus across the region.

“In his new role as MD of Australia and Southeast Asia John’s leadership qualities, deep product knowledge and extensive connection to the industry mean he has all the attributes to take Yahoo Advertising forward under our new strategy.

“This is an exciting evolution for Yahoo Advertising and this team in APAC has been on the vanguard of helping us develop our new model by pioneering a more consultative way of working with clients. We’re excited to unlock the potential of Yahoo for premium partners around the world.”

John McNerney adds: “I’m extremely proud and excited to work alongside such a talented group of experts. I’ve had the pleasure of working with many of them for several years, and cannot wait to see how they unleash the potential of their teams to drive even more impact for our advertising partners. 

“Whilst we are taking these exciting new steps forward I’d also like to thank the people moving on from the business, with particular thanks to Paul Sigaloff and Carol Tay for their guidance and mentorship over many years. It is testament to the incredible culture and team they have helped shape during their tenure that we are able to promote from within so many experienced and talented experts to lead our new-look team. We’re all excited to continue on the journey to bring the Yahoo magic to our partners.”

Under the new structure Yahoo will continue to operate its market-leading DSP, allowing partners to seamlessly create true omnichannel campaigns across channels including Digital Out-Of-Home, Advanced TV, native, display and Yahoo’s powerhouse owned and operated channels including Yahoo Search, Yahoo Mail, Yahoo News, Yahoo Sport, Yahoo Lifestyle and Yahoo Finance.

You Might Also Like

MS Dhoni: The Quintessential Leader of Indian Premier League (IPL) 

Tropicana Corporation Sees 15% Boost in Revenue Q1 2023: A Tale of Resilience Amidst Uncertainty

Taking The Headache Out Of BizSAFE Certification – ExpertRA’s Digital Tools Make It Easy For SMEs To Generate And Customise Their BizSAFE Documentation

Outbrain Secures Two-Year Partnership with Singapore’s Mothership: Driving Innovation in Digital Ad Spaces

Unveiling the Mantle Ecosystem: A Revolutionary Merger Steering the Future of Decentralized Technology

Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: AdTech, leadership, Yahoo

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Blue Totem Communications March 10, 2023 March 10, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article Yahoo Advertising Announces New Management Team for ANZ and Southeast Asia
    Next Article Surviving layoffs Surviving and Thriving in a Post-Layoff Job Hunt: Tips for Freshers and Experienced Alike
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    Follow US

    8k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    200 Followers Follow
    150 Subscribers Subscribe

    Latest News

    foreverbarbie
    Barbie Partners with Forever 21 to Unleash ‘Forever Barbie’ Collection on Roblox
    Business News 4 hours ago
    Thailand Coffee Fest 2023
    Immerse Yourself in the Aromatic Extravaganza: Thailand Coffee Fest 2023 
    Destinations & Travel People Society 6 hours ago
    Adani Enterprises
    Unveiling the Triumph of Persistence: Adani Group’s Empowering New Campaign
    Advertising Campaign Marketing 7 hours ago
    #TalentKiValue
    Empowering Indoor Gaming Talent: PlayerzPot’s Stirring Campaign with Rashmika Mandanna – #TalentKiValue
    Branding Campaign Marketing 7 hours ago

    You Might also Like

    MS Dhoni
    Feature StoriesInspirationPeopleSociety

    MS Dhoni: The Quintessential Leader of Indian Premier League (IPL) 

    9 hours ago
    Tropicana Corporation Sees 15% Boost in Revenue Q1 2023: A Tale of Resilience Amidst Uncertainty
    NewsPress Release

    Tropicana Corporation Sees 15% Boost in Revenue Q1 2023: A Tale of Resilience Amidst Uncertainty

    11 hours ago
    Press Release

    Taking The Headache Out Of BizSAFE Certification – ExpertRA’s Digital Tools Make It Easy For SMEs To Generate And Customise Their BizSAFE Documentation

    12 hours ago
    Outbrain Secures Two-Year Partnership with Singapore's Mothership: Driving Innovation in Digital Ad Spaces
    NewsPress Release

    Outbrain Secures Two-Year Partnership with Singapore’s Mothership: Driving Innovation in Digital Ad Spaces

    1 day ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2023 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy
      Join the growing tribe of Marketing In Asia!

      Subscribe to our newsletter and never miss our latest updates, news, videos, podcasts etc..

        Zero spam, Unsubscribe at any time.