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Write Your Email For Humans

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People aren’t machines. And the AI hasn’t taken over completely yet.

Emails sent by businesses to other businesses and those sent by businesses to individuals have one thing in common: they both contain vital information for humans to make a decision. 

Your marketing email will never be opened by a team or a company. Your email copy will be read by a real person. That human will share it with other humans if it is good enough. 

It’s helpful if you have a specific person in mind (or an avatar). Keep in mind that each avatar has a different decision-making speed, ranging from super-fast to super-slow.

That means we should write for humans who like to read as well as we also provide a way for fast movers to make quick decisions. For example, like a CTA early in the copy.

Do you believe you’re already doing this? Verify it to yourself.

Take a look at some recent marketing emails for your B2B/B2C program.

Read it aloud to yourself or someone else to see if it connects with your brain personally and easily, or if it is difficult to read.

Get to Know Rahul Kale, Director of Sadatan Ayurveda Pvt. Ltd
Six Types of Advertising to Build Your Small Business

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