William Ferrell, a highly experienced digital marketer, has recently left Colgate-Palmolive to join the data science firm Ekimetrics. With a career spanning over 15 years and a wide range of sectors such as retail and consumer goods, Ferrell brings a wealth of experience and expertise to his new role.
As the digital brand associate director for APAC at Colgate-Palmolive, Ferrell led the company’s digital transformation efforts, focusing on digital enablement, performance media, CRM, and analytics. He also served as the APAC lead for all digital transformation initiatives, implementing Colgate’s global strategy across data enablement and performance marketing.
Now, Ferrell will be bringing his vast experience from both the agency and brand side to help Ekimetrics’ clients understand the value of their data and develop insight-led strategies for a better consumer experience.
Excited to Join a Leading Data Science Firm
Ferrell said, “I’m excited to join Ekimetrics, a leading data science firm positioned at the center of consumers, media, and sustainability. Building on Ekimetrics’s past work in APAC on data strategy and analytics, I look forward to growing the digital expertise in the region, focused on consumer experience and digital media.”
His extensive media, advertising, and marketing experience, combined with his background in boutique consulting firms, will be an incredibly valuable asset to Ekimetrics.
Olivier Kuziner, Ekimetrics’ managing partner for APAC, commented on Ferrell’s appointment, saying, “Along his 15-year career, Ferrell has a proven expertise in developing successfully brands in APAC through innovative digital media, data analytics and digital consumers solutions. His experience and track record, in a wide range of sectors such as retail and consumer goods, will be an incredibly valuable value asset to boost Ekimetrics’ expertise in digital solutions and to deliver transformative data science for Ekimetrics’ clients.”
A Proven Expertise in Developing Brands in APAC
Ferrell has a proven expertise in developing brands in APAC through innovative digital media, data analytics, and digital consumer solutions. Throughout his career, he has held leadership positions in Chicago, Madrid, and Melbourne, including positions at Starcom media agency and Ogilvy.
With his extensive background in digital marketing and data analytics, Ferrell is well-positioned to help Ekimetrics deliver transformative data science solutions to its clients. His appointment marks an exciting new chapter for the company, as it continues to grow its expertise in digital solutions and deliver value to its clients.
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William Ferrell’s move to Ekimetrics is a testament to his expertise in digital marketing and data analytics, and his appointment marks an exciting new chapter for the company. With Ferrell’s wealth of experience and expertise, Ekimetrics is well-positioned to deliver transformative data science solutions to its clients, helping them to understand the value of their data and improve the consumer experience.
