Beauty giant Estée Lauder has joined forces with Chinese designer brand Shushu/Tong to bring you limited edition gift boxes just in time for Valentine’s Day. The collaboration offers a variety of gift sets, including Estée Lauder’s signature skincare, makeup, and fragrance products. The packaging, inspired by Shushu/Tong’s Spring 2023 collection, features a stunning red and pink rose pattern and the brand’s iconic bowknot design.
Experience the Collection at Shushu/Tong’s Shanghai Flagship Store
To promote the partnership, a pop-up installation and physical displays of the products will be available at Shushu/Tong’s flagship store in Shanghai JC Plaza until February 14th. A magnificent bowknot installation has also been launched in the mall for all to see.
A Look Back at the Love on the Edge Collection
This isn’t the first time the two brands have partnered to create a buzz. In July 2021, Estée Lauder and Shushu/Tong celebrated the Qixi Festival with a limited-edition beauty gift box, “Love on the Edge.” The collection featured Estée Lauder’s Double Wear BB cushion, an eyeshadow plate, and lipstick, all with Shushu/Tong’s iconic flower pattern on the packaging.
Tom Ford in Talks to be Acquired by Estée Lauder
And in other news, luxury brand Tom Ford is reportedly in talks to be acquired by Estée Lauder. Meanwhile, Nike and Tiffany & Co. recently teamed up to launch their co-branded merchandise on March 7th, 2023, with the star of the show being the Nike x Tiffany & Co. Air Force 1.
The premium black suede shoes, featuring a Tiffany Blue swoosh, mark the celebration of the Air Force 1’s 40th anniversary and is the first partnership for the brands. Alongside the shoes, Tiffany & Co. will release a collection of limited-edition sterling silver products, including a sterling silver whistle, shoehorn, shoe brush, and dubrae for the Nike x Tiffany & Co. Air Force 1 1837 laces.
The collaboration between Estée Lauder and Shushu/Tong is a match made in heaven, offering Valentine’s Day gifts that are sure to delight. Shushu/Tong’s Shanghai flagship store has limited-edition gift boxes and a pop-up installation that you shouldn’t miss.