Singapore, 14 June 2024: Socially-led creative powerhouse, We Are Social Singapore, has reinforced its creative and strategy divisions with the addition of two seasoned professionals, Daniel Foo and Darcy Mitchell.
Daniel Foo steps in as the new Creative Director, bringing with him nearly three years of invaluable experience from e-commerce giant Lazada. Reporting to Regional Executive Creative Director Omar Sotomayor, Foo will spearhead the creative team, aiming to deliver social-first, innovative, and impactful campaigns for the agency’s clients.
Foo’s impressive career spans over 15 years, with stints at renowned agencies such as BBH, Grey Group, JWT, and McCann. His portfolio boasts work across various sectors including tech, banking, tourism, and retail, with accolades from prestigious award shows like D&AD and the Creative Circle Awards.
Darcy Mitchell joins as Strategy Director, tasked with leading social strategy and planning for key client accounts and spearheading innovation projects. He will report to James Honda-Pinder, Head of Strategy at We Are Social Singapore.
Mitchell’s background includes several years of consulting for adtech and SaaS companies on brand positioning and content strategy. A British native, he brings a wealth of experience in strategy, social, content, and business development from his time at agencies like Iris and Dentsu in both London and Singapore.
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We Are Social Singapore, recently crowned Campaign’s Southeast Asia Social Media Agency of the Year, comprises a robust team of 80 professionals. The agency collaborates with high-profile brands such as Samsung Mobile, Bandai Namco Entertainment, UOB, and TikTok. Known for its innovation expertise, the agency excels in areas like virtual influencer creation, social-first production capabilities, and developing AI and XR products for its global future strategy and innovation arm, .XYZ.
Nai Yen Wang, Managing Director of We Are Social Singapore, expressed his excitement about the new hires: “Daniel and Darcy are both excellent additions to the team, adding the right firepower and expertise that we need to continue delivering market-leading strategic, creative, and innovative future tech solutions for our clients to recharge their marketing mix. We are thrilled to have them join the agency.”
Foo shared his enthusiasm: “Joining We Are Social has been an extremely exciting opportunity. I am enjoying the chance to deep dive into a discipline that directly engages our audience, one where we get instant feedback on the work we do – it’s the now and the future of marketing.”
Mitchell echoed this sentiment: “I am delighted to join We Are Social – and with that, rejoin the world of social – because of my conviction in the agency’s mission and the creativity, clarity, and innovation of the team driving it. I’m looking forward to working across our Samsung and innovation portfolio and collaborating across departments and offices to unlock new areas of growth both in and outside of consumer tech.”
About We Are Social
We Are Social is a global socially-led creative agency with unrivaled expertise in social media and influencer marketing. With over 1,300 professionals across 19 offices worldwide, we offer a global perspective in an era where social media is shaping culture.
We create ideas worth talking about by understanding social behaviors within online communities, cultures, and subcultures, spanning the social and gaming landscape. Our clientele includes global giants like adidas, Samsung, Netflix, and Google, and we help them reach the right audience in a strategic, relevant, and effective manner. To learn more, visit We Are Social Singapore.
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