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Reading: Viu Hits 45 Million MAU & 5.3 Million Paid Subscribers
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Marketing In Asia > Blog > Business > Feature Stories > Viu Hits 45 Million MAU & 5.3 Million Paid Subscribers
Feature Stories

Viu Hits 45 Million MAU & 5.3 Million Paid Subscribers

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Last updated: 2021/02/10 at 12:00 AM
Editorial Team
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Viu to showcase 10 new Korean dramas in February and March
Appealing premium content and award-winning Viu Original productions drive engagement

Viu, PCCW’s leading pan-regional OTT video streaming service, is pleased to announce key milestones today. In addition to achieving 45 million MAU (monthly active users)* and 5.3 million paid subscribers*, Viu is No.1 in terms of number of users and ranked second in both paid subscribers and streaming minutes amongst major video streaming platforms in Southeast Asia, according to the latest Media Partners Asia (MPA) AMPD report**.

Paid subscribers grew 47 percent year-on-year in 2020. Viu has seen high growth in monetization with overall revenue up 30% with subscription revenue as the key driver which increased by 62 percent year-on-year. Viu also beat the Greater Southeast Asia (GSEA) OTT video market growth rate with 63% revenue growth as compared to the overall GSEA market revenue growth of 17% per MPA***.

New Korean content coming in February and March

Viu has planned more than 10 exciting Korean drama series for February and March, including River Where the Moon Rises, The Penthouse 2, Times, Mouse, L.U.C.A: The Beginning, Dear. M, Great Real Estate, Summer Guys, Love Scene Number and Breakup Probation, A Week. Be sure to tune in!

Viu-ers can watch these series and movies on the Viu app which can be downloaded for free on App Store, Google Play, and selected smart TVs, as well as on the web at viu.com.

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    Editorial Team February 10, 2021 February 10, 2021
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