upGrad, a leading force in integrated learning and workforce development in Asia, has launched its groundbreaking brand campaign, “AageKiSocho”. This initiative challenges the prevalent culture of complacency in professional development, urging a proactive approach to learning in today’s technology-centric world.
A Creative Call to Action
Crafted by BBH India, the campaign’s core message is clear: progress in one’s career is only possible by thinking ahead and acting now. The campaign’s jingle, “Ab Sara India ‘AageKiSoch’ raha hain upGrad pe; Seekh Raha Hain Kuch Naya, Online, upGrad se!” serves as a rallying cry for individuals to pursue their future aspirations actively.
Breaking Free from Traditional Learning Models
Ankit Khirwal, Head of Marketing at upGrad, emphasizes the need for a shift from traditional educational perspectives. “It’s time for precise, timely reskilling and upskilling to enhance our global talent pool,” he states. upGrad’s campaign is a strategic move to build a generation of resilient leaders through continuous learning.
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Empowering India with Future-Ready Skills
The Pan-India campaign focuses on critical areas like management sciences, data science, artificial intelligence, and machine learning. It aims to empower young Indians to secure a brighter future and transform seasoned professionals into global thought leaders.
Learning as a Lifelong Journey
Parikshit Bhattaccharya, CCO of BBH India, highlights the campaign’s challenge to the traditional ‘education-first, everything-else-later’ mindset. “Education is a transformative force that changes our life’s trajectory. ‘Aage Ki Socho’ is about rethinking our learning journey, regardless of career stage or life goals,” he explains.
A Bold Push for Continuous Improvement
The ‘AageKiSocho’ campaign is a bold push towards lifelong learning, breaking the notion that education has a deadline. It encourages individuals to constantly evolve, whether in switching careers, enhancing lifestyles, or mastering new subjects.
Digital and Social Media Presence
The campaign is active across upGrad’s social and digital channels, leveraging modern platforms to spread its message. Additionally, it will feature in the third season of Shark Tank India, premiering exclusively on SonyLiv, further amplifying its reach.
