By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    A New Campaign Showcasing the City's Unique Experiences
    Singapore Unveils ‘Made in Singapore’ Campaign, Promising Unique Travel Experiences
    2 days ago
    Son Heung-min
    Pepsi Welcomes Football Icon Son Heung-min in EA SPORTS FC Collaboration
    2 days ago
    Live the Life You Please: A Cinematic Revolution in Understanding Palliative Care 
    2 days ago
    Latest News
    Royal Stag’s AI Revolution for Cricket Lovers
    3 hours ago
    The Alchemy of Rebranding: A Deep Dive into Corporate Metamorphosis
    1 day ago
    Disney Star Announces Robust Sponsor Lineup for ICC World Cup Broadcast
    1 day ago
    Louis Vuitton Expands Digital Footprint with Discord Integration
    2 days ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Qashier Secures $10 Million in Series A Funding Pioneering the Future of Fintech in Southeast Asia
    Qashier Secures $10 Million in Series A Funding: Pioneering the Future of Fintech in Southeast Asia
    4 weeks ago
    Celebrities who invested in sustainability startups
    Indian Celebrities Invest in Environmental Startups: A New Wave of Sustainability 
    1 month ago
    Good Vibes Festival Crisis: Was it Avoidable?
    Good Vibes Festival Crisis: Was it Avoidable?
    2 months ago
    Latest News
    3DOTS Studios Announces the Release of “Visible Founders” – A Groundbreaking Documentary Series on Entrepreneurs
    1 day ago
    Indian Startups Rally for Net Neutrality, Caution TRAI Against Overregulation 
    3 days ago
    Unlocking the Future of Game-Tech: Ampverse Acquires Championfy’s Assets, Exclusive Insight
    1 week ago
    Koltiva Secures Seven-Figure Funding: Redefining Supply Chain Transparency for Agribusinesses
    1 week ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Jio's 5G Triumph: Dominating Airtel on the ICC 2023 Digital Playground
    Jio’s 5G Triumph: Dominating Airtel on the ICC 2023 Digital Playground
    52 mins ago
    From OpenX to You: ConteX Redefines Digital Ad Targeting
    2 hours ago
    CMC Invest Singapore Rolls Out Game-Changing Trading Platform with Radical Transparency
    2 hours ago
    Latest News
    Former Google Exec To Join JioCinema? Inside The Strategic Move That’s Buzzing In Asia
    7 mins ago
    Ryan Cohen Joins As The New CEO of GameStop
    12 mins ago
    China’s AI Drug Revolution: A Leap Towards Global Healthcare Dominance
    26 mins ago
    Satcom’s New Frontier: How Governments May Elevate Wireless Service in Asia
    41 mins ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Doctor hands in medical gloves holds syringe and vaccine
    Disease X: The Unseen Threat and Our Global Preparedness 
    3 days ago
    Rediscover Malaysia with Marriott Bonvoy: Dive into Seven Wonders and Exclusive Offers!
    3 days ago
    #LehraDoTeamIndia Campaign
    Reliance Foundation’s #LehraDoTeamIndia: A Rallying Cry for Indian Athletes in Hangzhou
    3 days ago
    Latest News
    3DOTS Studios Announces the Release of “Visible Founders” – A Groundbreaking Documentary Series on Entrepreneurs
    1 day ago
    Vietnam Shines at 19th Asian Games with Historic Gold and Multiple Medals
    1 day ago
    Discovering USA’s Diverse Culinary Landscape: A Southeast Asian Perspective 
    1 day ago
    Disney Star Announces Robust Sponsor Lineup for ICC World Cup Broadcast
    1 day ago
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • MIA Spotlight
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Unlocking Growth in 2024: Forrester’s Planning Guides Advocate AI Investment and Streamlined Strategies for Success
Share
Sign In
Notification Show More
Latest News
Former Google Exec To Join JioCinema? Inside The Strategic Move That’s Buzzing In Asia
News Technology
Ryan-Cohen-Joins-As-The-New-CEO-of-GameStop
Ryan Cohen Joins As The New CEO of GameStop
News
Chinas-AI-Drug-Revolution-A-Leap-Towards-Global-Healthcare-Dominance
China’s AI Drug Revolution: A Leap Towards Global Healthcare Dominance
News
govt satcom companies
Satcom’s New Frontier: How Governments May Elevate Wireless Service in Asia
News
Jio's 5G Triumph: Dominating Airtel on the ICC 2023 Digital Playground
Jio’s 5G Triumph: Dominating Airtel on the ICC 2023 Digital Playground
News
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • MIA Spotlight
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > Unlocking Growth in 2024: Forrester’s Planning Guides Advocate AI Investment and Streamlined Strategies for Success
NewsPress Release

Unlocking Growth in 2024: Forrester’s Planning Guides Advocate AI Investment and Streamlined Strategies for Success

profile
Last updated: 2023/08/08 at 7:33 PM
Divya Dubey
Share
3 Min Read
SHARE

In the face of a promising yet still uncertain economic future, companies must be wise and adaptive with their budgeting strategies. According to Forrester‘s 2024 Planning Guides, the new year calls for innovation rather than retrenchment, as growth remains a priority for stakeholders. Artificial Intelligence (AI) emerges as a key investment area, offering a range of solutions to increase customer value, reduce inefficiencies, and spur creativity.

Focus Areas for 2024

Increase Investment
  • AI Strategies & Tools for Customer Value: Forrester highlights the need for businesses to harness AI to enhance efficiency and effectiveness. This includes leveraging synthetic data and AI-powered TuringBots for building higher quality customer software, faster and at a lower cost.
  • Digital B2B Buyer Engagement: The transformation in B2B buying practices demands updated go-to-market strategies. Seamless digital experiences are essential, allowing buyers to purchase products independently across various platforms.
Decrease Investment
  • Redundant Cloud Environments: Although 78% of tech decision-makers foresee increased cloud investment, leaders must evaluate if adding new environments aligns with the broader IT design.
  • Digital Service Providers: It is time to reassess provider partnerships to ensure alignment with customer-focused solutions that advance organizational strategy.
Experimentation
  • Advanced AI Capabilities: The acceleration of generative AI opens doors to experimentation with autonomous workplace assistants to boost productivity and innovation.
  • AI & Machine Learning Security: Security leaders must explore new frameworks and vendors in the AI and ML security space to maximize potential and minimize risks.

Expert Insight

Dane Anderson, senior vice president of international research and product at Forrester, sums up the planning guide’s essence: “Looking ahead to 2024, while the macroeconomic conditions look more promising than the year before, budgets are likely to remain tight. Given the continued economic volatility, leaders need to prioritize investments that create customer value, improve efficiencies, and create differentiation. Forrester’s Planning Guides provide detailed guidance on where to invest, pull back, and strategically experiment to grow and succeed in the coming year.”   

Additional Resources

  • Download Forrester’s 2024 Planning Guides for Technology Leaders, B2B Marketing Leaders and CX Leaders.  
  • Explore more insights from Forrester’s 2024 Planning Guides.
  • Read more about the necessary investments, divestments, and experiments for Asia Pacific business leaders in 2024.

Also read: Ascott Unveils a Groundbreaking Flex-Hybrid Hotel Model: A New Era in Luxury Accommodation 

Charting the Path Forward

The insights from Forrester’s 2024 Planning Guides present a clear pathway for organizations seeking to navigate the challenging landscape of the upcoming year. By embracing AI, reassessing current strategies, and being willing to experiment, businesses can position themselves for growth and innovation. The guidelines offer a strategic compass, pointing the way to success in 2024.

You Might Also Like

Former Google Exec To Join JioCinema? Inside The Strategic Move That’s Buzzing In Asia

Ryan Cohen Joins As The New CEO of GameStop

China’s AI Drug Revolution: A Leap Towards Global Healthcare Dominance

Satcom’s New Frontier: How Governments May Elevate Wireless Service in Asia

Jio’s 5G Triumph: Dominating Airtel on the ICC 2023 Digital Playground

Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: 2024 Planning Guides, AI Investment, artificial intelligence, Asia Pacific, autonomous workplace assistants, budgeting strategies, customer experience, digital B2B buyer engagement, digital service providers, efficiency, Forrester, growth, innovation, machine learning security, marketing, redundant cloud environments, technology leaders

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    DivyaDubey August 8, 2023 August 8, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By DivyaDubey
    Marketing and Digital Branding Consultant with experience across Insurance, HealthTech and Digital Media Industries.
    Previous Article Ascott Unveils a Groundbreaking Flex-Hybrid Hotel Model: A New Era in Luxury Accommodation
    Next Article The New Era of Travel: How Experiences Are Shaping the Future of Vacations for Millennials and Gen Z in Asia Pacific
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    Follow US

    8k Followers Follow
    3.4k Followers Like
    1.2k Followers Follow
    200 Followers Follow
    176 Subscribers Subscribe

    Latest News

    Former Google Exec To Join JioCinema? Inside The Strategic Move That’s Buzzing In Asia
    News Technology 7 mins ago
    Ryan-Cohen-Joins-As-The-New-CEO-of-GameStop
    Ryan Cohen Joins As The New CEO of GameStop
    News 17 mins ago
    Chinas-AI-Drug-Revolution-A-Leap-Towards-Global-Healthcare-Dominance
    China’s AI Drug Revolution: A Leap Towards Global Healthcare Dominance
    News 26 mins ago
    govt satcom companies
    Satcom’s New Frontier: How Governments May Elevate Wireless Service in Asia
    News 41 mins ago

    PropertyGuru

    property guru

    You Might also Like

    NewsTechnology

    Former Google Exec To Join JioCinema? Inside The Strategic Move That’s Buzzing In Asia

    7 mins ago
    Ryan-Cohen-Joins-As-The-New-CEO-of-GameStop
    News

    Ryan Cohen Joins As The New CEO of GameStop

    17 mins ago
    Chinas-AI-Drug-Revolution-A-Leap-Towards-Global-Healthcare-Dominance
    News

    China’s AI Drug Revolution: A Leap Towards Global Healthcare Dominance

    26 mins ago
    govt satcom companies
    News

    Satcom’s New Frontier: How Governments May Elevate Wireless Service in Asia

    41 mins ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2023 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy
      Join the growing tribe of Marketing In Asia!

      Subscribe to our newsletter and never miss our latest updates, news, videos, podcasts etc..

        Zero spam, Unsubscribe at any time.