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Reading: Unleashing Middle-Earth: Amazon, Embracer Collaborate On New Lord Of The Rings MMO Game
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Marketing In Asia > Blog > Business > Brand Highlights > Unleashing Middle-Earth: Amazon, Embracer Collaborate On New Lord Of The Rings MMO Game
Brand HighlightsNews

Unleashing Middle-Earth: Amazon, Embracer Collaborate On New Lord Of The Rings MMO Game

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Last updated: 2023/05/16 at 4:56 PM
Surbhi Sharma
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Amazon.com and the Swedish gaming powerhouse, Embracer Group, have recently inked a deal to weave a new chapter in the world of online gaming. This exciting partnership aims to create a unique, massively multiplayer online (MMO) game inspired by the renowned fantasy series, The Lord of the Rings. 

Lord Of The Rings (TheGamer)

The upcoming game is currently in its nascent stages of development. However, the creators promise to transport players to the mystical landscapes of Middle-earth, narrating tales derived from The Hobbit and The Lord of the Rings trilogy, originally penned by J.R.R. Tolkien. 

MMO games, recognized for their ability to host an impressive number of players concurrently, have seen an unprecedented surge in popularity during the Covid-19 pandemic, a trend that shows no signs of receding. 

Electronic Arts, unveiled its mobile game titled “The Lord of the Rings: Heroes of Middle-earth (Engadget)

Earlier this month, another notable player in the gaming industry, Electronic Arts, unveiled its mobile game titled “The Lord of the Rings: Heroes of Middle-earth”. 

Amazon and Embracer announced their intention to launch their Lord of the Rings game on a global scale, designed for both PCs and consoles. More information regarding the game, including its release date, will be unveiled in due course. 

In a surprising turn of events in 2021, Amazon had to pull the plug on a previously announced online role-playing game based on The Lord of the Rings. This news is based on asiaone. 

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TAGGED: Amazon, consoles, Embracer Group, game development, J.R.R. Tolkien, Lord of the Rings, Middle-earth, MMO game, news, pc

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    Surbhi Sharma May 16, 2023 May 16, 2023
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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