UNIQLO, a renowned global apparel company, is commemorating its 10-year journey in Indonesia. The celebration is marked by forming collaborations with celebrated Indonesian brands such as GoJek, Indomie, and Tolak Angin.
The unique collaboration involves a limited edition of UNIQLO t-shirts, boasting cartoon icons representing each partner brand. “Together with these three leading brands, our goal is to uplift the lives of the Indonesian people through high-quality products, and a collection of UT t-shirts with captivating and exclusive designs,” UNIQLO mentioned in a statement on their website.
UNIQLO is extending creativity to its fans by enabling them to personalize their t-shirts with a collection of 18 new UTme! stickers, crafted exclusively for this partnership.
The collaboration with Indomie, the beloved instant noodle brand, is built on a shared goal: catering to the everyday needs of the Indonesian community. The partnership t-shirts even feature Indomie’s popular tagline “Indomie Seleraku”.
Aligning with the spirit of community contribution, on-demand service provider GoJek was chosen by UNIQLO for its unwavering commitment to the Indonesian community. To make the festivities even more enticing, GoJek is offering UNIQLO shopping vouchers worth IDR50,000 for its users.
UNIQLO’s partnership with herbal supplement producer, Tolak Angin, features a cartoon cloud attempting to blow people away – a creative nod to the brand’s mission of helping Indonesians overcome various symptoms and maintain their daily routines.
As the collaboration progresses, Soelistyo, a board member, will guide the company’s strategic direction. The goal is to reach adjusted EBITDA positivity by year-end and ensure sustainable long-term growth.
This news is based on an article from marketing-interactive.com.