Sydney. February 26, 2024. Following a highly contested pitch, media agency UM announces its appointment as media agency of record for global car manufacturer Chery.
UM’s remit includes all media strategy, planning and buying in Australia, supporting Chery’s launch of all new vehicle releases in 2024, as the brand establishes its market presence.
Anathea Ruys, CEO of UM said it is fantastic news so early in the year and her team were excited to play a pivotal role in Chery’s Australian success.
Ruys said: “UM’s strategic approach to media planning and buying will play a key role in bolstering Chery’s market presence in Australia connecting the brand with new audiences across various media platforms.
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“With a shared vision of driving ambitious growth, we will together unlock new possibilities to engage audiences, helping Chery create a lasting impact in Australia’s competitive automotive landscape,” Ruys concluded.
Mark Vukoja, Brand & Marketing Director, Chery said: “We were very impressed with UM’s excellent understanding of our business and the agency’s creativity and strong effectiveness record, but it is their team’s passion for achieving results through open and collaborative partnerships that really made them stand out and we are delighted to welcome UM’s team to Chery’s agency village.”
“With an ambitious growth agenda, Chery aims to become one of Australia’s top automotive brands, having launched 2 new SUV models this year; the Omoda 5, Tiggo 7, and more models on the way in 2024.”
A Milestone Collaboration
This partnership between UM and Chery represents a milestone in the automotive industry’s marketing strategies, promising to bring innovative and effective media solutions to the forefront of Chery’s launch and establishment in Australia. As both teams gear up for a year of ambitious growth and groundbreaking vehicle introductions, the automotive market is set to witness the impactful results of this collaboration.
