In a move that promises to redefine the landscape of performance marketing in the Asia-Pacific (APAC) region, Tyroo Technologies and CJ have proudly announced a multi-year global expansion partnership. This collaboration not only signifies a monumental step forward for the industry but also ensures that both CJ and Tyroo’s clientele benefit from a blend of international tech prowess and tailored local solutions.
A Visionary Unveiling
The curtains were first raised on this strategic alliance at CJ’s annual CJU client event held on 12th September 2023 in California. Both Mayuresh Kshetramade, CEO of CJ, and Siddharth Puri, CEO of Tyroo Technologies, took to the stage to share their collective vision for the future of the Tyroo | CJ performance marketing platform.
Siddharth Puri, in his address, mentioned, “This partnership is driven by our organisational mission of empowering brands in APAC to scale. APAC is at the cusp of becoming the largest digital advertising market, and yet we find a lot of brands struggling to build outcome-based profitable growth channels due to the lack of unified tech and tools to leverage quality publishers. Globally, we found that in over 15% of brand media plans, tech has been deployed to solve for profitable growth via media partnerships. With this alliance, we will aid advertisers in building performance-centric programs with a tech-first approach by leveraging CJ’s technology and methodology in concert with our legacy and deep knowledge of Asia.”
Echoing his sentiments, Mayur Kshetramade added, “Tyroo | CJ is a partnership of trusted market leaders united in a commitment to transform every aspect of performance and partnership marketing across Asia. This unprecedented strategic and commercial collaboration marks a turning point for advertisers, agencies, publishers, and the 4.7 billion consumers across the region. In so many Asian nations, incredible opportunities have emerged in affiliate, influencer marketing, lead generation, shopper marketing, conversion optimisation, and a host of next-gen channels. From this day forward, there’s an integrated solution to unlock the full scope and scale of commerce across Asia.”
Introducing “Tyroo | CJ”: The Future of Advertising in APAC
The partnership culminates in the launch of an enhanced advertising platform, “Tyroo | CJ”, boasting a staggering monthly reach of over 1 billion shoppers and facilitating 14+ billion shopping interactions annually. This platform is set to be a game-changer, offering universal shopper event tracking, seamless integrations with leading e-commerce platforms, comprehensive programme management tools, and a suite of actionable insights and data analytics capabilities, including incrementality measurement.
Adopting a forward-thinking approach, Tyroo | CJ aims to simplify local finance processes, provide region-specific optimisation solutions, and guarantee a seamless experience for advertisers and publishers eager to magnify their global influence. This alliance will harness the best of both worlds: CJ’s top-tier technology, vast partnership network, and seasoned performance marketing expertise, combined with Tyroo’s deep-rooted market knowledge and extensive infrastructure.
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A Pan-APAC Performance Marketing Powerhouse
With its foundation rooted in collaboration and innovation, Tyroo | CJ is poised to become the most extensive partnerships-based performance marketing network in APAC. This venture promises to revolutionise advertising in the region, offering stakeholders unparalleled reach and efficacy. Strategically headquartered in Singapore and India, the business is set to launch with seasoned teams spread across various Asian locales, ensuring a robust presence and impact.
As the digital landscape continues to evolve, partnerships like Tyroo | CJ are pivotal in steering the direction towards a more integrated and efficient future for performance marketing in the APAC region
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