In a grand gesture to celebrate the thriving box office runs this year, India is all set to mark National Cinema Day on Friday, October 13, with a special offer that’s hard to resist.
Key Highlights:
- Rs. 99 Movie Tickets: On National Cinema Day, movie enthusiasts can enjoy films at a flat rate of Rs. 99 per ticket across the country.
- Participating Cinemas: Over 4,000 cinema halls, including major chains like PVR INOX, Cinepolis, and Movie Time, are joining in the celebration.
- Booking Details: Tickets can be booked online through platforms like BookMyShow, PayTM, and official cinema chain websites. However, the offer is primarily available for Bollywood movies, including the Shah Rukh Khan-starrer “Jawan” and Akshay Kumar’s “Mission Raniganj.”
- Exclusions: Premium formats such as IMAX, 4DX, and recliner seats are not part of the Rs. 99 offer. Additional charges like convenience fees and GST will apply.
- Regional Restrictions: Due to state regulations, theaters in Tamil Nadu, Telangana, and Andhra Pradesh may not participate in the Rs. 99 ticket offer.
- Food and Beverage Offers: Cinemas are also expected to offer food and beverages starting at Rs. 99, though availability may vary.
- MAI’s Statement: The Multiplex Association of India expressed gratitude to moviegoers for the year’s box office success and extended an invitation to those yet to experience the magic of cinema post-pandemic.
National Cinema Day, which made its global debut last year, aims to bring audiences of all ages together for a day of cinematic delight. The initiative not only celebrates the success of films but also encourages more people to return to theaters and relive the unparalleled joy of watching a movie on the big screen.
This year’s celebration holds special significance, given the challenges the cinema industry faced during the pandemic. With blockbuster releases like “Jawan” and “Mission Raniganj,” Bollywood has witnessed a resurgence, drawing audiences back to theaters.
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Cinema has always been a medium that transcends boundaries, narrating stories that resonate with audiences globally. Recognizing the passion of moviegoers and their contribution to the film industry, various countries have instituted a ‘National Cinema Day’.
In India, the celebration of National Cinema Day was inaugurated in 2022. Spearheaded by the Multiplex Association of India (MAI), this day was conceptualized as a warm invitation to cinema enthusiasts, welcoming them back to theaters after the hiatus caused by the COVID-19 pandemic. The essence of this day is not just to celebrate cinema but to acknowledge the audience’s pivotal role in the industry’s success.
However, the concept of National Cinema Day isn’t unique to India. Its celebration and significance vary across countries, often rooted in pivotal moments of their cinematic history. For instance, in the UK, National Cinema Day is observed on September 2. This tradition was initiated by Cinema First, a cross-industry organization, and received backing from notable entities like the Film Distributors’ Association and the UK Cinema Association.
National Cinema Day serves as a heartfelt tribute to film aficionados worldwide, celebrating their unwavering love for cinema and their role in shaping the industry.
