In a striking development, Elon Musk’s Twitter appears set to become a formidable rival to LinkedIn, as it initiates a feature to allow verified companies and organizations to post job listings. This move, currently in progress for some verified accounts, was reported by TechCrunch and promises to position Twitter as a potent competitor against LinkedIn’s professional network dominance.
Dubbed ‘Twitter Hiring’, this innovative feature was brought to light by app researcher Nima Owji. He disclosed that Twitter would enable verified companies to effortlessly import all open job positions by linking to a supported Applicant Tracking System (ATS) or XML feed, thereby enabling rapid job listings.
#Twitter will let verified organizations import all of their jobs to Twitter by connecting a supported ATS or XML feed! 🚀— Nima Owji (@nima_owji) July 20, 2023
"Connect a supported Applicant Tracking System or XML feed to add your jobs to Twitter in minutes." pic.twitter.com/TSVRdAoj3h
According to shared screenshots, verified company accounts can highlight up to five job postings as ‘Featured jobs’, which would be prominently displayed on the profile page. When potential applicants click on these job postings, they are directed to the company’s website, providing them with detailed job descriptions and the opportunity to submit applications.
Intriguingly, Twitter has set up a new @TwitterHiring account, though it remains silent for now. This move aligns with Musk’s and Twitter CEO Linda Yaccarino’s previous discussions about transforming Twitter into an “everything app”.
The company, however, has not officially announced this new feature, leading to speculation about its broad availability to all verified organizations.
While there is a ton of hype around Zuck copying and pasting another app, Elon's Twitter is shipping products that make a ton of sense.— Adam Ryan 🤝 (@AdamRy_n) July 6, 2023
We just got access to posting jobs on our company page.
Considering we've hired 20+ people from Twitter, this is a no-brainer. pic.twitter.com/KcOaBvPNGb
Interestingly, Musk hinted at this development back in May, responding positively to a user’s suggestion of implementing job postings on Twitter. One company, WorkWeek, has already leveraged this feature. CEO Adam Ryan highlighted its value by tweeting, “Considering we’ve hired 20+ people from Twitter, this is a no-brainer.”
This report is based on a businesstoday.in article.