Twitch has announced the launch of the Twitch DJ Program, an industry-first agreement with rights holders that allows DJs to feature music in their livestreams. This historic initiative provides DJs with a legal and creative platform to share live musical experiences with their global community.
Music has become a cornerstone of Twitch’s content, with viewers consuming 162 million hours of music content in 2023. Since early 2020, the number of DJs streaming on Twitch has more than quadrupled, with over 15,000 DJs building and monetizing communities of music fans on the platform. Today, tens of thousands of DJs are regularly streaming on Twitch, sharing their passion for music with viewers worldwide and building careers around this shared bond.
Twitch has dedicated the past three years to developing this unique offering, collaborating with hundreds of companies, including major labels like Universal Music Group and Warner Music Group, as well as numerous independent labels through Merlin. This extensive effort ensures that DJs can safely and creatively express themselves without facing copyright challenges.
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The Twitch DJ Program offers several key benefits for participating DJs:
- DJ Category on Twitch: A dedicated space where DJs can safely and creatively showcase their talent.
- Access to Music Catalog: A comprehensive catalog of music available for use in their livestreams, ensuring DJs know which songs are permitted.
- Promotional Opportunities: Enhanced visibility through promotional placements on and off Twitch, including the Twitch homepage.
- DJ-Specific Sponsorships: Unique sponsorship opportunities tailored for DJs.
Twitch’s commitment to supporting the DJ community is evident in this historic initiative, providing DJs with a long-term home to share their music, discover new audiences, and foster closer connections with their fans.
Renowned DJs like Steve Aoki and Grandmaster Flash have expressed their enthusiasm for the program. Steve Aoki stated, “This is a game-changer for DJs worldwide. Twitch has created a space where we can share our passion for music without the fear of copyright issues.” Grandmaster Flash added, “Twitch is giving us a unique opportunity to connect with fans in an unprecedented way. This program is a milestone for the DJ community.”
For more details on the launch, please refer to the official Twitch blog. Accompanying assets and additional quotes from other renowned DJs are also available for reference.
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