What is Social Media Intelligence?
Social media intelligence helps you understand your audience and how they interact with your brand. It gives you the power to know what is working and what isn’t before spending any marketing dollars on them.
Many tools can provide social media intelligence, but here are a few of the most popular:
Hootsuite: This tool is a web-based platform that allows businesses to manage their social media accounts from one single dashboard. From managing campaigns to tracking analytics, Hootsuite has it all!
SocialBro: This tool provides real-time data like keywords and topics that are trending within your industry.
Sprout Social: This tool offers detailed analytics and insights into how customers interact with your brand across various social channels.
You can use these tools to research various topics or trends to generate content that appeals to your customer base.
Build Your Brand’s Social Media Intelligence
Luckily, there are some tools to help you figure out your customer base in social media. To build up your social media intelligence, check out these three ways:
1) Explore what they like and how they interact with content
2) Conduct a sentiment analysis
3) Check out their demographics
Analyze Your Content and Your Competitors’ Content
Social media intelligence will analyze your content and your competitors’ content to give you an idea of what resonates with your customers. As a result, you’ll know what you’re good at and what you need to work on.
It can also help you understand how your customer base interacts with your posts. For example, if you post every day, you might see more engagement on weekends than on weekdays. On the flip side, if someone posts less frequently, they might not see as much engagement during the week because people are busy working or commuting to work. If that’s the case for them, they might want to consider posting more during the weekend when their target audience is more active.
Brand Engagement on Social Media
Social media intelligence gives you the power to understand your customer base and how they interact with your brand before spending any marketing dollars on them. It allows you to go into any marketing campaign with the confidence that you’re promoting the right content at the right time – without having to research what’s constantly trending.