At the recently concluded “Future Commerce Summit cum New Product Launch,” Omnichat, an all-inclusive omnichannel messaging integration platform, brought together Meta, Sa Sa, and Vita Green to discuss the impact of WhatsApp marketing on their customer relationships and sales performance.
Omnichat, serving as Meta’s WhatsApp Business Solution Provider, introduced its newest social commerce tools at the event. These include the Automated Customer Journey, In-Chat Payment, Social Customer Data Platform (Social CDP), and Omni AI – their latest collaboration with ChatGPT. These tools aim to amplify the effectiveness of retail businesses by fostering customer engagement and enhancing customer service, thereby accelerating online and offline sales conversions.
Adam Bowden, partner lead, GCR & Global Partners of Meta, highlighted the significance of instant messaging software in today’s business landscape. He noted that 70% of consumers worldwide interact with businesses via these platforms. In response to this trend, Meta has rolled out the WhatsApp Business Platform, strengthening the bond between merchants and consumers and stimulating spending. WhatsApp, with its massive user base of 2.5 billion across 180 countries, stands as a powerful tool for businesses.
In a study by Meta & Forrester Consulting, 88% of businesses acknowledged that WhatsApp has contributed to increased revenue. Claudia Chiu from Meta stressed that the WhatsApp Business platform allows businesses to construct a comprehensive shopping journey by sending customised messages to customers based on their characteristics or buying history.
Sa Sa’s Director of eCommerce, Hong Li, shared their success in boosting coupon redemption rates 39-fold by integrating the Chatbot auto-reply feature of chat commerce via WhatsApp and Omnichat.
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Vita Green’s Head of IT, Terrence Siu, attributed their sales boost and improved customer experience to WhatsApp and Omnichat’s platform. It has allowed them to send personalised messages to their loyal members and offer one-on-one services.
Alan Chan, founder and CEO of Omnichat, explained how their Social CDP helps brands build a comprehensive customer database by collating customer identities from various social media platforms. This, in combination with their automated customer journey solutions, enables the delivery of customised marketing messages based on different shopping scenarios. Chan expects this to facilitate over 20% revenue growth for merchants.
The integration of ChatGPT with Omnichat’s solutions aims to enhance customer enquiry handling, product recommendations, and marketing campaign planning. Omnichat’s In-Chat Payment function offers a seamless Chat-and-Buy customer shopping experience.
Omnichat offers a free trial for customer service and marketing automation to all subscribers. Start your journey with automated WhatsApp marketing by signing up in less than a minute.
This news is sourced from MARKETING-INTERACTIVE.