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Marketing In Asia > Blog > Business > News > Tinder Reinforces Its Commitment To User Safety With Upgraded Dating Safety Guide and New Features
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Tinder Reinforces Its Commitment To User Safety With Upgraded Dating Safety Guide and New Features

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Last updated: 2023/07/04 at 9:03 PM
Komaldeep Kaur
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In a firm demonstration of its dedication to user safety, Tinder, the world-renowned dating application, has announced the launch of its revamped Dating Safety Guide. The new guide was developed in collaboration with the Australian NGO, WESNET, and received additional contributions from Chanel Contos, the founder of the Teach Us Consent movement.

A Collaborative Effort For Enhanced Dating Safety

Initially introduced earlier this year, the Dating Safety Guide is a pillar of Tinder’s ongoing commitment to fostering a secure and enjoyable environment for individuals to connect with others. This comprehensive guide serves to increase user awareness about the accessible safety tools and provides detailed instructions on their utilization. Recent additions to the guide encompass the freshly updated Community Guidelines and new safety features such as the ‘Block Profile’ and ‘Long Press Reporting.’

Awareness and Accessibility of Safety Features: A Top Priority

Despite the fact that 79% of Australians highlighted the significant role of dating app safety features in their overall dating experience, a third of the singles surveyed confessed to a lack of complete knowledge about these features.

Also read: Evolution in Talent Expectations: Latest Study by Randstad Reveals Why Malaysians are Eyeing Job Change

The Vital Role of Dating App Safety Features: Views from Gen Z and Millennials

According to Tinder’s latest research in Australia, younger generations, including Gen Z and Millennials, value the impact of these features on their safety. Features like Unmatching, Photo Verification, and Machine Learning tools such as ‘Are You Sure?’ and ‘Does This Bother You?’ are met with positive sentiments. A compelling 81% think it’s highly beneficial to have such safety features made available worldwide to safeguard them.

Chanel Contos: Advocating For Respectful Dating and Use of Safety Features

This guide is not only a reminder for daters to remain respectful on dating apps, like Tinder, and in person, but it also makes sure users know that there are safety features there to support and protect them, and that we encourage their use. This is an important initiative that addresses pertinent problems and helps educate Australians on dating decorum.

Chanel Contos

Tinder’s Proactive In-App Safety Campaign: Education as a Tool for Safety

Along with the updated guide, Tinder is revitalizing its in-app safety campaign to advocate for the Dating Safety Guide and its in-app Safety Centre. The campaign aims to preemptively educate members about the resources readily available to them by delivering targeted messages within the Tinder application.

Tinder’s Continuous Commitment: A Statement from Kirsty Dunn, Tinder Australia Spokesperson

We know that safety is complex and personal and are proud of the work we have done to date
and the ongoing campaigns we have in the works with our external partners like WESNET and
Chanel to find, create and inform innovative solutions as well as to help educate daters in Australia
on best practices around dating safety, both online and in real life.

Kirsty Dunn, Tinder Australia spokesperson

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TAGGED: Block Profile, Chanel Contos, dating app safety, Dating Safety Guide, in-app safety campaign, Kirsty Dunn, Long Press Reporting, machine learning, Photo Verification, safety features, Teach Us Consent, tinder, Unmatching, WESNET

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    Komaldeep Kaur July 4, 2023 July 4, 2023
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