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The Wise Marketer Group And Comarch Discuss Loyalty Marketing Trends for 2022 and More

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Comarch, a global software house delivering customer engagement and marketing solutions, has released episode 6 of its vodcast, “Coffee with Comarch Loyalty”. This time, Comarch’s Head of Loyalty Strategy Consulting, Bindu Gupta, talks to Bill Hanifin, CEO of The Wise Marketer Group (WMG), who has been developing, implementing, and managing Customer Marketing strategies for well-recognized brands in multiple verticals over the past 20 years.

Tune in as they discuss such topics as personalization within brands, the holistic approach to marketing & loyalty, and the role of the supply chain. 

As this is our first episode in 2022, the natural question which emerges, is: what will happen this year in the field of loyalty marketing? What are the key trends that will change the current landscape?” – asked host Bindu Gupta.

The first trend reminds me of a New Year’s Eve resolution, one of those famous unfulfilled promises. We say this year, we are going to use our data to personalize our offers, discounts and experiences. However, it seems that we don’t have that many market examples of businesses that do that really well. There is a way to go. This year we will see a big shift in the way companies are collecting and managing their customer data. It becomes even a bigger challenge – the third-party cookies are going away, there is also a big focus on zero-party data, which means that all the data that we collect through digital marketing loyalty programs will become more and more important” – Bill Hanifin responded.

Want to hear more? Watch episode 6 on-demand now. Whether you’re working from home or travelling to your office, “Coffee with Comarch Loyalty” will keep you up to speed on today’s most loyalty and marketing trends. You can also subscribe to Comarch’s vodcast to stay updated as new episodes are released!

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