By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    3 weeks ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    4 weeks ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    4 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    3 weeks ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    8 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    9 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    9 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    6 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    6 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    6 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    8 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    4 weeks ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    4 weeks ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    3 weeks ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    6 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    7 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    7 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    3 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    3 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    3 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    5 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: The Sari Transformed: A Global Journey from Traditional Garment to High Fashion
Share
Sign In
Notification Show More
Latest News
Kissflow
Kissflow wins “Best Digital Transformation Solution” at Future Digitech Summit 2025
Press Release
TikTok
TikTok World ’25: Driving Full-Funnel Growth with AI, Creativity, and Community
Press Release
Flick TV
Micro-drama OTT platform Flick TV raises $2.3M in seed funding led by Stellaris Venture Partners
Press Release
Teaser
MANORS and Reebok announce collaboration with provocative campaign by Stink Studios and Director Dan French
Press Release
Trained on Greatness
BingX and Chelsea FC Launch ‘Trained on Greatness’ – A Bold Creative Platform from AKQA Australia
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Branding > The Sari Transformed: A Global Journey from Traditional Garment to High Fashion
BrandingFashion

The Sari Transformed: A Global Journey from Traditional Garment to High Fashion

profile
Last updated: 2023/05/26 at 10:22 PM
Eshita
Share
4 Min Read
Sari
SHARE

The sari, a traditional dress that has graced the bodies of South Asian women for thousands of years, has long been an emblem of grace, elegance, and cultural pride. This piece of unstitched fabric, draped around the body in an array of styles, reflects the vibrant regional diversities of the subcontinent. Today, the sari is experiencing a fascinating transformation, evolving to embrace the spirit of innovation while honoring its rich heritage. 

A unique exhibition at the Design Museum in London, titled “The Offbeat Sari,” seeks to illuminate this cutting-edge reinvention. This pioneering exhibition is an in-depth exploration of the contemporary sari, presenting an eclectic assortment of modern interpretations that push the boundaries of design and imagination. 

At first glance, some of the saris on display appear to be ballgowns, demonstrating the influence of Western fashion on the traditional attire. These hybrid saris blend the elegance and sophistication of ballgowns with the charm of the classic sari, resulting in a striking fashion statement that transcends cultural boundaries. Alongside these creations, the exhibition showcases pre-draped saris designed for the modern, busy woman, emphasizing the sari’s adaptability to the demands of contemporary life. 

Also Read: Cannes Film Festival 2023 Unveils A Dazzling Star-Studded Showdown 

The timeless appeal of the South Asian classic has captivated audiences worldwide, transcending regional boundaries. The exhibit includes saris made from unconventional materials and styled in innovative ways, illustrating the sari’s versatility and endless potential for reinvention. These contemporary variations have intrigued a star-studded audience and have brought the sari to the forefront of global fashion. 

At a time when cultural appropriation is often viewed as an act of disrespect, the global embrace of the sari is perceived differently. Rather than enforcing stereotypes or failing to acknowledge the sari’s cultural origins, the global fashion industry’s adoption of the sari appears to be a shared celebration of its beauty and versatility, as well as an expression of appreciation for South Asian culture. 

Indeed, the sari has already been in the global spotlight. It enjoyed a glamorous outing in 2022 when actor Deepika Padukone and philanthropist Natasha Poonawalla wore it on red carpets at Cannes and the Met Gala, respectively. These high-profile appearances, coupled with endorsements from internationally renowned personalities such as actor Zendaya and model Gigi Hadid, have catapulted the sari into the realm of high fashion and widened its appeal to audiences beyond the Indian diaspora. 

“The Offbeat Sari” exhibition delves deeper into the sari’s ongoing evolution, featuring a collection of 90 trailblazing saris loaned from Indian designers and studios. These avant-garde pieces showcase the sari’s potential for innovation and adaptation, illustrating the creativity and ingenuity of Indian designers. Photos, magazines, textiles, and even sculptures supplement the narrative, offering a comprehensive view of the sari’s transformation from traditional attire to a symbol of global fashion. 

“The Offbeat Sari” exhibition is a testament to the sari’s enduring appeal and its escalating influence in global fashion. As the sari continues to evolve and inspire new interpretations, it reaffirms its place in the fashion world as a timeless classic and a canvas for creative expression. 

You Might Also Like

How conversational commerce benefits marketers

moha Launches Kesar Chandan Soap: A Luxurious Blend of Saffron and Sandalwood

Ultifresh: Setting the Gold Standard in Sustainable Fashion and Corporate Responsibility

Vedant Mahajan: Transforming London’s Nightlife with MVM Entertainment

Transform your skin with just 1 application of Safi Perfect White Exfoliate – the safer, smarter choice for brighter radiant skin!

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: Contemporary Transformation, Deepika Padukone, Exhibition, Gigi Hadid, Global Fashion, Hybrid Saris, Natasha Poonawalla, Offbeat Sari, Pre-Draped Saris, South Asian Classic, Zendaya

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Eshita Chaurasia May 26, 2023 May 26, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love1
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Eshita Chaurasia
    With a Post Graduate degree from NIFT and 9 years of experience, I am a skilled professional in Fashion Marketing, Brand Management, and Fashion/Retail Merchandising.
    Previous Article OPENAI OpenAI’s ChatGPT App: A Phenomenal Rise Surpassing Half a Million Downloads in Just Six Days
    Next Article Cannes 2023 Indian Influencers Triumph at Cannes 2023: The Rise of Indian Influencers on the Global Stage
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Kissflow
    Kissflow wins “Best Digital Transformation Solution” at Future Digitech Summit 2025
    Press Release 1 day ago
    TikTok
    TikTok World ’25: Driving Full-Funnel Growth with AI, Creativity, and Community
    Press Release 1 day ago
    Flick TV
    Micro-drama OTT platform Flick TV raises $2.3M in seed funding led by Stellaris Venture Partners
    Press Release 1 day ago
    Teaser
    MANORS and Reebok announce collaboration with provocative campaign by Stink Studios and Director Dan French
    Press Release 1 day ago

    PropertyGuru

    property guru

    You Might also Like

    Sangeeta Mudnal
    BrandingMarketing

    How conversational commerce benefits marketers

    3 weeks ago
    moha Launches the Brand New Kesar Chandan Soap, a Masterpiece Crafted with the Finest Natural Ingredients
    BrandingBuzzCampaignMarketing

    moha Launches Kesar Chandan Soap: A Luxurious Blend of Saffron and Sandalwood

    5 months ago
    Ultifresh Setting the Gold Standard in Sustainable Fashion and Corporate Responsibility
    BrandingBuzzPress Release

    Ultifresh: Setting the Gold Standard in Sustainable Fashion and Corporate Responsibility

    5 months ago
    Vedant Mahajan: Transforming London’s Nightlife with MVM Entertainment
    BrandingPress Release

    Vedant Mahajan: Transforming London’s Nightlife with MVM Entertainment

    5 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy