Kuala Lumpur, January 2025 – Unregulated “Timbang Kilo” cosmetics, often imported in bulk and repackaged locally, are becoming more common in Malaysia. Sold at incredibly low prices, these products may contain harmful or unapproved ingredients that pose serious risks to skin health and can damage the skin. Some consumers, in search of brighter skin, even turn to unsafe alternatives, such as unlicensed laser treatments or Vitamin C injections, which can be dangerous and harmful to their health.
Recognizing this, Safi Malaysia, the leading halal skincare brand, is proud to introduce the Safi Perfect White Exfoliate Range – a new skincare solution designed to provide safe and effective brightening without the risks associated with unregulated “Timbang Kilo” products. This innovative range combines advanced ingredients with affordability, allowing consumers to achieve radiant, brighter-looking skin with confidence.
The Safi Perfect White Exfoliate 10% Acid Serum combines 10% AHA, BHA, and PHA to gently exfoliate dead skin cells, leaving the skin visibly brighter and smoother. Enriched with 100X Vitamin C, it helps reduce dark spots while being gentle enough for sensitive skin, making it the perfect choice for all skin types.
“Safi Malaysia is committed to helping consumers achieve radiant skin without compromise by offering a trusted, safe, and halal-certified alternative,” said Kazlina Kassim, Brand & Insights Specialist at Safi Malaysia. “With the Safi Perfect White Exfoliate Range, everyone can achieve brighter skin safely and effectively.”
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The Safi Perfect White Exfoliate Range focuses on three main benefits:
- Efficacy: The products deliver visible results after just one application, thanks to powerful ingredients like 100X Vitamin C from Kakadu Plum, and a complex of AHA, BHA, and PHA that work together to gently exfoliate, brighten, and refine skin texture.
- Safety: Clinically proven and halal-certified, this range avoids harmful or untested ingredients, ensuring your skin is both protected and cared for. This range has been designed to meet the unique needs of Malaysian skin, ensuring optimal care and compatibility with our climate and lifestyle.
- Convenience: Perfect for daily use, this range fits effortlessly into any skincare routine. Starting at just RM 11.65, it’s an affordable option for everyone.
The Safi Perfect White Exfoliate Range offers a complete skincare solution with four key products. The Safi Perfect White Exfoliate 10% Acid Serum is perfect for daily use and suitable for all skin types priced at just RM 19.90. The Safi Perfect White Exfoliate Whipped Cleanser (90g), priced at RM 11.65, gently cleanses the skin while preparing it for the next steps. The Safi Perfect White Exfoliate Toner (90ml), available at RM 12.95, helps balance the skin’s pH while boosting hydration and radiance. Lastly, the Safi Perfect White Exfoliate Gentle Moisturizer (43g), priced at RM 25.60, locks in hydration and provides a smooth, glowing finish. Together, these products provide a safe, effective, and affordable routine for anyone seeking brighter, healthier skin.
The range is available at all leading pharmacies and beauty retailers including Watsons, Guardian, and online stores such as TikTok, Shopee, and Lazada. For more information about the Safi Perfect White Exfoliate Range and where to purchase it, please visit http://www.safi.com.my or follow @safimalaysia on Instagram.
About Safi Malaysia
Established in 1985, Safi has grown to become the No. 1 Halal brand in the market, offering a comprehensive range of beauty and personal care products that are Shariah-compliant for the entire family. Our high-quality and affordable products are developed by the Safi Research Institute (SRI) – the world’s largest and most advanced halal skincare R&D centre – empowering modern Muslim women to live confidently in line with their Islamic values.
At SRI, intensive and comprehensive R&D is led by Safi scientists, supported by the International Federation of Societies of Cosmetic Chemists (IFSCC), who integrate the finest natural ingredients with the power of science to help modern women achieve their beauty aspirations. This ensures that we deliver breakthrough formulations on par with international standards, such as the Safi Youth Gold range, which addresses specific skin concerns of Asian women.
