In a significant move to strengthen its foothold in the Southeast Asia (SEA) market, Tenable, the renowned Exposure Management conglomerate, has now onboarded Eastwest PR as its strategic public relations ally.
Boosting Cybersecurity Presence in SEA
With this collaboration, the two firms are primed to enhance Tenable’s brand recognition and extend its media influence, particularly in Singapore and the broader SEA region. The goal is clear: to make Tenable a name synonymous with cybersecurity in one of the world’s most dynamic markets.
Strategic Advising with a Proven Track Record
Eastwest PR isn’t just about outreach. The firm brings to the table a rich history of serving as a strategic consultant to its partners. Using this expertise, they aim to meticulously shape and amplify Tenable’s public relations campaigns throughout SEA.
Emerging Victorious in a Competitive Pitch
The decision to choose Eastwest wasn’t made lightly. The PR agency emerged as the top pick after an intense Request For Proposal (RFP) process that witnessed participation from three other esteemed agencies based in Singapore.
What Makes Eastwest the Right Choice?
According to Pamela Philip, Principal PR Manager, APJ at Tenable, the decision came down to the profound insights and approach of Eastwest PR.
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“Eastwest impressed us with comprehensive knowledge of the cybersecurity industry and deep understanding of the media landscape in the region. Their audacious yet pragmatic approach to building Tenable’s media presence in the region, supported by compelling story angles to get us there, made them the ideal choice for our PR goals.”
With this partnership in place, the SEA region can expect an intensified and strategic media approach from Tenable, as they work hand in hand with Eastwest PR to redefine the cybersecurity landscape.
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