Subway, a renowned fast-food restaurant chain, has ushered in Wai Seng Kong as its latest Marketing Director. Based in Subway Malaysia, Kong revealed his exciting new appointment through a post on LinkedIn.
Expressing his joy, Kong stated, “I’m thrilled to announce that I have commenced my role as the Marketing Director at Subway.” Kong steps into this leadership role with a wealth of experience in marketing and the fast-food industry.
Before joining Subway, Kong led the marketing team of A&W Restaurants Malaysia for over two years, showcasing his strong acumen in strategic marketing. He also occupied the position of Head of Marketing at 4FINGERS Crispy Chicken between 2019 and 2020, adding further depth to his proficiency in the fast-food sector.
Kong’s fast-paced progression in his career is reflected in his stint at KFC, where he rapidly advanced from the role of an Assistant Marketing Manager to Senior Marketing Manager within a span of two years.
Before entering the fast-food industry, Kong spent four productive years at McCann Worldgroup in Malaysia. He commenced his journey there as an intern in 2009 and climbed his way up to the role of Brand Manager by 2013.
His appointment aligns with Subway’s intensified marketing strategies in the APAC region. The franchise made significant strides last year with its innovative campaign in Singapore, “What’s Your B.M.T.”, encouraging customers to explore their own interpretation of B.M.T.
As a part of this campaign, Subway Singapore pioneered its first museum, the Subway Big Museum of Taste, composed of experiential digital installations and interactive activities. The museum operated from 10 to 30 August, during which Subway also launched two enhanced versions of its B.M.T., Double Cheese and B.M.T. Plus. Further enhancing the campaign’s appeal, the Subway mascot, SubBro, was animated into a 3D advertisement. Visitors to the museum encountered nine interactive installations spread over four zones and were welcomed by a giant seven-meter-long Italian B.M.T. sub at the entrance.
This news is based on a report by Marketing Interactive.