McCann Worldgroup is fortifying its regional leadership in Southeast Asia with two vital appointments. Charlie Lowe steps up to the plate as the chief strategy officer, a newly-formed regional position, while Aishah Haroon takes on the role of director of client services and operations for MRM Singapore and Hong Kong. They will both be reporting to the president of McCann Worldgroup SEA, Nick Handel.
Lowe, previously leading the regional strategy for Cigna, will now oversee strategic teams across Singapore, Thailand, and Hong Kong, with a particular emphasis on new business development and thought-leadership. As part of the McCann Worldgroup Asia Pacific’s Strategy Leadership Community (SLC), Lowe’s responsibilities also include key industry functions such as judging at APAC Effies.
Reflecting on his promotion, Lowe shared his enthusiasm about his new role, “I feel incredibly fortunate to be working with such a talented and creative team at McCann Worldgroup Southeast Asia. I look forward to tackling our clients’ business challenges head-on, leveraging our collective creativity and innovation.”
In the meantime, Haroon is rejoining the network in her role after a year with Media.Monks. She is recognized for her prowess in digital and data-driven marketing, and her deep understanding of B2B marketing. As the new director, she’ll be enhancing the agency’s capabilities and managing key regional client relationships.
Delighted to be back, Haroon shared, “It feels like a homecoming at MRM, a place whose vision and values deeply resonate with me. I’m thrilled to collaborate with Handel and my exceptional team to make a significant impact.”
Expressing his views on these appointments, Nick Handel, President, McCann Worldgroup SEA, said, “I want to congratulate Lowe on his well-deserved promotion and warmly welcome Haroon back to our network. Their combined experience and dedication will catalyze our growth and transformation in Southeast Asia.”
The SEA network has recently undergone restructuring to bolster new business wins and create key client hubs in the region, as stated. With the recent addition of Valerie Madon as the new chief creative officer for Southeast Asia, these two strategic appointments augment the network’s capabilities in business strategy and client service.
Madon, formerly the director of Creative Shop, SEA & Emerging Markets at Meta, now shoulders the responsibility of leading creative teams across Singapore, Thailand, and Hong Kong, and also chairs McCann Worldgroup’s APAC Creative Leadership Community (CLC).
This news article is based on a report from marketing-interactive.com.