Leading the charge in the fashion industry, Myntra is introducing FWD – a dynamic fashion-forward experience specially designed for the Gen-Z audience on its platform. FWD is poised to bring the latest fashion trends to this young, style-conscious demographic, offering a unique, immersive shopping experience.
FWD is an expansive fashion repository, boasting more than 65,000 styles from over 500 highly sought-after global brands such as H&M, Trendyol, bebe, Tokyo Talkies, and Boohoo, among others. Myntra’s ambitious target is to attract an additional 10 million Gen-Z customers to its existing 8.6 million user base by 2025, and to enhance the FWD collection to over 100,000 styles by year’s end.
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The Gen-Z-focused FWD experience centers around discovery and inspiration. The platform features a Daily Drop Widget, offering daily updates on the latest styles, and personalized content and trends tailored to the user’s preferences. Shoppable video content is available in the Reels section on the FWD homepage, while the Trend-Spotting-to-Shopping section allows users to shop celebrity looks. Myntra’s Photo Search feature further enhances the user experience, enabling shoppers to find similar styles within FWD.
In line with the fast-paced fashion world, Myntra’s FWD will introduce daily drops on the platform, featuring over 100 micro-trends spanning various moods and seasons such as Romance, Vacation, Party, and Nostalgia. Myntra FWD is the ultimate destination for all things Gen-Z fashion, designed to cater to their unique style preferences, shopping habits, and community-driven recommendations. The goal is to make the purchase journey not just smoother, but also fun for the digital-native Gen-Zs.
Commenting on the launch, Myntra CEO Nandita Sinha said, “Gen-Z is an important cohort that we continue to focus on. Their individualistic sense of style, diverse points of view, and core values reflect in their unique fashion choices and are impacting global fashion consumption. With FWD, we are excited to cater to this fashion-forward audience by creating a space where their fashion needs are not just understood but proactively met. Myntra FWD isn’t just a fashion destination; it’s a holistic lifestyle experience designed especially for Gen Z.”
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To create relatable and compelling content, Myntra FWD will work with over 500 popular creators, including Radhika Seth, Sanket Mehta, Aditi Bhatia, and Manav Chhabra. The platform will also introduce the Myntra FWD Fam, a squad of dynamic, stylish, and innovative creators, creating a unique fashion trifecta of the latest trends, a wide selection of brands, and captivating visual content.
The platform is also set to enhance the customer experience with Myntra’s industry-first Style Exchange and the M-Express service, which promises delivery in under two hours.
With 20 percent of the world’s Gen-Z living in India, and the oldest of the generation having turned 25 last year, the group’s purchasing power stands at about $360 billion. Myntra FWD is ready to serve this influential demographic.
This news is based on an Indianretailer article.